Among modern web startups, a new trend has emerged. Instead of pure monetization and concrete business models, they are trying to embody a kind of social mission. Under the influence of financially super-successful, but formally non-profit organizations like
Mozilla and
TechSoup, the entrepreneurs of the new wave also want to create some socially significant projects that will be in demand by society and bring real benefits to people. And the money, they say, will come as a byproduct of life. About this new phenomenon
writes NY Times .
This phenomenon is particularly manifest in the technology industry. It is here that formally non-profit organizations of a new type appear, which at the same time do not depend on charitable donations and successfully earn money themselves. The Mozilla Foundation and TechSoup are two of the most prominent examples. Each of them earns more than $ 50 million a year and pays a salary of more than a hundred employees. In appearance, these are typical commercial corporations.
In addition to the above two, there are hundreds of smaller non-profit structures that have a certain market share and have a stable income from the sale of services. This and Internet Archive (indexing information), and legal groups like the Electronic Frontier Foundation (legal services), and many others.
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In the spirit of the new time, the first
incubators for so-called "social startups" appeared in Silicon Valley. True, they can hardly count on venture capital investments, because in principle they do not set a goal to earn billions of dollars. They limit themselves to a minimum profit sufficient to sustain the project and feed its founders.