Sony Ericsson Walkman Ads

I just saw a TV ad on Sony Ericsson Walkman, a little puzzled.



Here is what they write about online advertising:

The Swedes could not spoil Enjoy The Silence in advertising Sony Ericsson
Saatchi & Saatchi Stockholm used the most famous Depeche Mode hit to convey "the most uncompromising perception of music in the world."
The advertising campaign of the new Sony Ericsson phone is held under the slogan “I love everything in one”, which speaks of the versatility of the W890, but the emphasis is on the quality of music playback.
The minute spot is made in the form of cutting from frames of different people in headphones and with phones. They line by line, word-by-word sing the famous “Enjoy The Silence”, emphasizing the importance of pure perception and the emotions that we experience when we listen to good music in good quality.
Separately, we note the “airiness” of the video, the warm picture and the beautiful, different, very gentle voices, which not only did not spoil the fragile “Enjoy The Silence” with already established sound, but also give it new shades.

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Yes, the ad is really nice. But damn it! How can I advertise a music phone with a song called “Enjoy the Silence”?

upd: okay, okay, you persuaded me =)
the song and the band are really smart, here I agree with everyone. Well, apparently it was not worth finding fault with the translation.

ps. DM hasn't heard anything for quite a while; only various remix albums come out. I became interested in the topic and found out that the new album is promised in November of this year. We are waiting