📜 ⬆️ ⬇️

What does Microsoft think about Yahoo! and google?

Yahoo + Microsoft = Microhoo
April 9th ​​Yahoo! announced that they would try to play a little in the Google Adsense reseller and see how it goes. This colloquial statement of the official press release of Yahoo! which half an hour earlier we managed to catch, translate and publish on Habrahabr Ekaterina Zelenskaya . The translation is very high quality, thank you very much, Katya!

Today Yahoo! Announced Testing AdSense for Search Paid Ads
As stated in the company's press release, Google ads will be shown along with Yahoo search results! .. At the same time, only traffic from yahoo.com in the USA will be affected by the changes and I will not touch the expanded Yahoo partner network! .. It is expected that testing will take place in within two weeks and will be limited to 3% of requests. The exact date of the start of testing is not called.

Such changes are related to the previously expressed desire of the board of directors of Yahoo! explore strategic alternatives to increasing stock value. At the same time, the company notes that this testing does not mean that Yahoo! going to join the adsense for search program. It also does not indicate an intention to establish any further commercial relationship.

To this, Brad Smith, Microsoft's General Counsel, said something like:
Any final agreement between Yahoo! and Google will collect over 90% of the search market in the hands of Google. This will make the market much less competitive, unlike our Yahoo! We carefully evaluate all the possible options for us. Our proposal remains the only proposed alternative offering to shareholders of Yahoo! full and fair price for their shares, gives each shareholder a voice in making decisions about the future of the company and expands the choice for content creators, advertisers and consumers.

Original on the Microsoft website.
')
Must agree with Mr. Smith (a little frightening =) name) - any real agreement between Yahoo! and Google (with the proviso that it affects the search and its monetization) will not have a positive effect on the market as a whole.
But I, as probably most of our readers, I am sure that this is just another move in the game and with no Google Yahoo! enter into a union will not.

- From here

Source: https://habr.com/ru/post/23274/


All Articles