InformationWeek has announced the launch of an innovative advertising program built on the Bitty Browser widget platform.
This platform allows you to turn an advertising banner into a full-fledged Internet browser that is embedded in a web page and allows you to visit another site without leaving the “main” one. Best of all, Bitty Browser is featured on a page with an article about Wikipedia .
Experts call the novelty a revolutionary way of conveying information to the consumer, according to Micro Persuasion website.