Google raises sites with https in issue

Google will begin to use HTTPS as a factor in the position of the site in its search results - this step should encourage web developers who did not rush to increased security measures or who doubted how important this was for their site, TechCrunch writes .

HTTPS support will not have the same weight as content quality, and at first the new criterion will affect no more than 1% of all global requests - thus Google gives webmasters time to switch to HTTPS. However, over time, the effect of encryption on search results will increase as the company pays more and more attention to site security.

Google also promises to publish a series of articles on the effective use of TLS (HTTPS is also known as HTTP over TLS or Transport Layer Security ), so that site developers can better understand what they have to do in order to implement the technology, and which errors can be avoided. These tips will include questions such as what type of certificate is needed, how to use relative URLs for resources on the same secure domain, best practices for indexing sites, and more.
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In addition, Google advises web developers to test their sites with HTTPS using the Qualys Lab tool. If you have any questions, the company offers to contact its Webmaster Help Forum , where its employees are already engaged in active discussions with the community.

The ad attracted a lot of feedback from website developers and participants in the SEO industry - for example, a post on Google’s blog scored more than 1000 comments. For the most part, the community seems to support innovation, or at least admits that they were expecting something like this and are not surprised.

Google itself has taken steps in recent months to better protect its own traffic, including by including encryption of traffic between its servers. Gmail also now always uses an encrypted HTTPS connection, which protects email from being intercepted on the path between the user's computer and Google servers. HTTPS and encryption of sites have been around for many years, but apparently the latest revelations about the state-scale surveillance of users finally push the community to increased attention to its security.