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In Ya.Direkta appeared "account quality indicator"

Today, in the Yandex.Direct interface, I noticed the “Account Quality Score” block - this is the overall rating for all advertising campaigns.

Picture for one of my campaigns.


The value of the index is from 0 to 10.
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According to Yandex, the system not only shows the rating, but also offers instructions on how to optimize your campaigns. The set of hints is individual, taking into account the settings of the campaigns concerning budgets, the time the ads are displayed, the list of phrases and other parameters.

Even in my case, when the indicator is high, you can always “finish” something:


Read more in the help section of Yandex .

Source: https://habr.com/ru/post/232243/


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