20 excellent quotes about the conversion of the "guru"

Among the huge number of blogs and articles devoted to the subject of conversion and returns from online stores, there are phrases and statements that are not inferior in capacity to the whole article, and sometimes even surpass them. Many of them must be carved in stone and brains.

The authors of the above quotes are people with vast experience in SEO, web design, copyright, usability, etc. Each of them managed to earn the respect of their colleagues and is highly regarded as a specialist, whose opinion should be heeded.

1 Brian Eisenberg
')
Brian Eisenberg is a specialist in search engine optimization and marketing, the author of the New-York Times, one of the most sought after authors.

Where there is friction, there are possibilities. Either you do something about it today, or your competitors do it.

2. Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.co and one of the founders of Garage Technology Ventures.

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, focus on inbound marketing.

3. Jan Lurie

Ian Lurie has fifteen years of SEO experience. He is the CEO of Portent Interactive.

Never write more than 3-4 lines of text. Just trust me. People do not want to read War and Peace. They will not even read today's USA Today. Keep the descriptions short and exciting.

4. Michael Aagard

Michael Aagard is a hiring author, a copywriting and testing fanatic. He spends most of his time at work or pondering work.

I am not worried about the best practices, I am concerned about the conversion. That's why I test a lot.

5. Tim Ash

Tim Ash is the CEO of SiteTuners, the author of the book Optimization of Landing Pages and the chairman of the Conversion Conference.

Remove images and interactive content if they are not directly related to your service. Calm landing pages are often more effective.

6. Pip Laya

Pip Laya - entrepreneur and sobnik. He manages the unique Markitekt agency and is the face of the blog ConversionXL.

You do not care about the user, he cares about himself and the solution to his problems. Remember this when creating your content.

7. Oli Gardner

Co-founder and creative director of Unbounce, and author of many articles on conversion, landing pages and social marketing.

First kisses, and then sex. Have a little patience, do not ask the visitor anything, until the moment of purchase.

8. Carlos del Rio

Carlos has more than 7 years of experience designing, analyzing web strategies and implementing them. He participated in the best SEOmoz blogs.

Show your landing page to someone who knows nothing about your business. If after 10 seconds he does not understand anything - you have something to fix.

9. Brian Massey

Brian Massey is a scientist whose specialty is the scientific rationale for conversion. His point of view was formed over 20 years while he worked as a programmer, entrepreneur, corporate marketer and writer.

The best design is not the one that emphasizes the style and status of your company. The best design that stimulates conversion has excellent descriptions that motivate you to press the big red button.

10. John Correll

John Correll is the CEO and co-founder of Conversion Voodoo. He is one of the main authors of their blog.

Start testing and stop arguing.

11. Chris Howard

Chris Howard is the co-founder and CEO of WiderFunnel and a leading conversion expert.

We listen to our intuition and check what she told us. We analyze marketing research and check their data. We analyze the best practical examples and CHECK them. We listen to the opinions and CHECK THEM. We listen to the opinion of experts and TEST IT.

12. Angie Shotmaller

Angie Shotmaller is an expert in search engine optimization, conversion and adaptability.

Three keys to the effectiveness of your content: user interest, user benefit, and well-chosen moment.

13. Rand Fishkin

Rand Fishkin is the CEO of SEOmoz. He co-authored The Art of SEO and co-founded Inbound.org.

The best investment you can make is people: developers, designers and marketers who are able to focus on the conversion, which will bring you good dividends.

14. Steve Krug

Steve Krug has 20 years of experience as a usability consultant for a wide range of clients, such as Apple, Bloomberg.com, Lexus.com, etc.

Remove 50% of your content. Take half the remaining content and delete it too.

15. Robert Rosenberg

Robert Rosenberg is President and CEO of MGP Direct, Inc. She has over 25 years experience in marketing.

Your content should always be built around problem solving. Build long-term relationships with customers, taking into account their needs. This will make them loyal, and loyalty is the basis of trust.

16. Avinash Koshik

Avinash Koshik is a co-founder of Market Motive Inc. and Digital Marketing Evangelist for Google.

Never let your company promise what you cannot accomplish.

17. Jen Gordon

Jen Gordon is a user interface designer and writer for Smashing Magazine. Her passion is landing pages and mobile app design.

No matter how hard it is to break out of corporate principles or use a color that the boss hates, do it. The boss will understand that you were right when the conversion rates soar up.

18. Gregory Zioti

Gregory Zioti is the founder of Sparring Mind, and also works in HelpScout.

The best way to increase conversion is to make practical use of understanding why people say yes.

19. Naomi Naylis

Naomi Nilis is a ShiftFWD partner.

It doesn’t matter if you or your designer likes it if it doesn’t lead to an increase in conversion.

20. Brandon Hess

Brandon Hess is the ReadyTalk Inbound Marketing Manager. He is responsible for advertising, A / B testing, LP design and analytics.

Your client did not pay to get to your page, and it doesn’t cost him to press the back button and go to competitors if your landing page fails to interest them.