PFLink: effective link enhancement with custom transitions

ALTWeb Group's blog traditionally talks about innovations in automation systems in the digital industry. This time we will talk about our product, which is out of beta testing stage recently, but with three thousand projects on board. Meet PFLink, an automated medium for link building campaigns.

PFLink is a professional and modern e-commerce service.

Traditionally, the method of strengthening links is called the “wrap” link navigation, but this is where the PFLink system differs significantly from similar tools. As a rule, “cheating” is black SEO methods, designed to give quick returns over a short distance, after which the site becomes unusable - most often it falls under the filters and in some cases is not recoverable.
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Completely different goals are achieved using the PFLink system. Intended for use on sites with well-functioning analytics and already existing traffic, this tool comes to the aid of SEO specialists when the main promotion work has already been launched and the search for more delicate operating professional promotion tools is activated.

The algorithm of PFLink is based on the principles of BrowseRank and methods for evaluating user behavior. Although the ranking based on the link weight is still relevant, there are obvious “adjustments” that search engines make to the issue based on user behavior, including clicking on links. Read more about this on the PFLink blog .

How does PFLink work?

You enter your project into the system and the addresses of the pages linking to you. After launching a campaign, the system generates and distributes tasks to users, based on the adequacy of each user to the parameters of your Internet resource: geo-targeting, gender, age, interests.

The average link cost is now 5-10 rubles. However, due to the fact that search engines now and then declare a partial loss of confidence in the link mass, or even completely cancel the link ranking, some large link exchanges and aggregators are beginning to offer so-called “traffic links”. In theory, such a link should be clickable due to the fact that it is better visible to the user.

Let us be true to ourselves: in 90% of cases the user did not click on such links and is not going to start doing this. If you order only 1 transition per month using a regular link from an inexpensive price category using the PFLink service, you can significantly improve the return on the reference budget: with less spending, you get the same and sometimes more return on your efforts to work with the reference mass.

Expert opinions

Nikolai Khivrin, ALTWeb Group
BrowseRank has long been used by search engines when ranking sites, but recently its influence has increased significantly. As can be seen from Yandex research, in 2013, they actively engage in this technology, releasing the work of Fresh BrowseRank .


Arthur Latypov, SEO Intellect
We in the SEO department have been using link enhancement for a long time. Many do not attach importance to this. Now it is a necessary measure. I recommend to think carefully about the entire strategy for the growth of the reference mass and to include in it transitions on the links.

findings

The tendency to abandon referential rankings and the transition to rankings based on user behavior data creates a demand for promotion methods that are alternative to those that have been established earlier or complement them.

The PFLink service, which provides natural links referrals, allows you to get the same return from the reference mass in the new conditions, while maintaining the usual volumes of the reference budget.

Get started with PFLink