Google starts testing Audio Ads
The search giant Google announced the start of testing of the Audio Ads radio advertising system, which will help the company's Internet clients to place commercials on over 700 radio stations in the United States. In the future, Google plans to increase the number of partner stations to 5,000.
So far, Google is far behind the market leader Softwave Media Exchange, which collaborates with 1,500 radio stations. However, this, according to Google representatives, is a matter of time. And applications for advertising in the system Audio Ads began to be accepted a week ago.
The corporation intends to seriously take up the development of radio advertising - this is already said openly, as well as that about a thousand new employees will be hired in the near future.
So far, Google is far behind the market leader Softwave Media Exchange, which collaborates with 1,500 radio stations. However, this, according to Google representatives, is a matter of time. And applications for advertising in the system Audio Ads began to be accepted a week ago.
The corporation intends to seriously take up the development of radio advertising - this is already said openly, as well as that about a thousand new employees will be hired in the near future.
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Source: https://habr.com/ru/post/2315/
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