Perception of search results

I used to use Rambler. Because it was familiar.
After one of the redesigns of Yandex, I noticed that I read the text
The results are much nicer. Then I did not realize the reason.
And when it happened on the Internet Google-boom, and I began to use Google,
I realized that I was so warm soul on Yandex.

This is the left margin.

Now, after a note on the Rambler-beta, I have become even more firmly established in my opinion.
It is the indent to the left that makes search results more pleasant, even before you realize
what is really issued.

As an illustration, I give a clear example:
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