HC RBC follows the footsteps of Yandex
The Yandex Cup is "an event that clearly and spectacularly demonstrates the Internet's informational capabilities ... Cup participants compete in finding Internet answers in minimal time to the questions asked by the organizers. Yandex held the first search contest in 2001 ... "
You have read a slightly abbreviated official description of the Yandex Cup.
But a little more brief description of another:
" For our birthday, together with the GoGo search portal, we prepared for all Runet users a search game with very simple rules and the main prize - a laptop! Every day ... on a special page with the game ... we will publish one or two questions ... You need to: the correct answer to the question; score it in the GoGo search line; carefully follow all the instructions; find one or two code words and copy them into the answer form on the task page; fill in all the form fields and send us ... "
There is a certain similarity, isn't it?
Yandex has another small reason for pride - its Cup has become a model for PR-actions. HC RBC used the idea to increase loyalty to the brand, crossing the original idea in all respects with the eternal bait in the form of distribution of prizes. I must say, the idea is quite productive, rather than, say, Medved in Eleksnet’s kiosks. He brought only aesthetic pleasure for a certain part of the public, while Donkey distributes computers.
So, a new type of advertising activity appears on the Web. Is it bad? time will tell.
And, by the way, why donkey has 3 candles, and not 6? ..
You have read a slightly abbreviated official description of the Yandex Cup.
But a little more brief description of another:
" For our birthday, together with the GoGo search portal, we prepared for all Runet users a search game with very simple rules and the main prize - a laptop! Every day ... on a special page with the game ... we will publish one or two questions ... You need to: the correct answer to the question; score it in the GoGo search line; carefully follow all the instructions; find one or two code words and copy them into the answer form on the task page; fill in all the form fields and send us ... "
There is a certain similarity, isn't it?
Yandex has another small reason for pride - its Cup has become a model for PR-actions. HC RBC used the idea to increase loyalty to the brand, crossing the original idea in all respects with the eternal bait in the form of distribution of prizes. I must say, the idea is quite productive, rather than, say, Medved in Eleksnet’s kiosks. He brought only aesthetic pleasure for a certain part of the public, while Donkey distributes computers.
So, a new type of advertising activity appears on the Web. Is it bad? time will tell.
And, by the way, why donkey has 3 candles, and not 6? ..
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Source: https://habr.com/ru/post/23120/
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