Yandex began to measure the quality of sites - partners of the Advertising Network (YAN)
Yandex began to use quantitative indicators to measure the quality of sites - partners of its Advertising Network (YAN). In addition to the usual moderation, automatic checking of sites is also introduced.
The initial conclusion about the quality of the site is formulated by the robot, and after that the site is checked by the moderator. In the future, such a procedure will accelerate the entry into the YANU of high-quality sites, as well as allow you to regularly check the status of all partner sites - after all, their quality may change after the entry. The data on the basis of which the robot forms its conclusion is collected by Yandex.Metrica.
“Users behave differently on websites created to make money from advertisements and websites made for people,” says Anton Popov, head of the Yandex Advertising Network. - There are many characteristics of user behavior, for example, how much time they spend on the resource as a whole, how much - on one page before switching to another or switching on advertising, how many visitors leave the site after viewing only one page, etc. In addition, low conversion can be caused not only by the quality of the site itself, but also by the method of attracting traffic to it. Non-target traffic is not a product that Yandex.Direct offers to advertisers, so such sites can also be excluded from our Advertising Network. ”
Immediately after the introduction of site verification based on quantitative indicators, several hundred sites were excluded from the YAN.
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In addition, it is worth noting that in March, the number of ad impressions on the YAN partner sites exceeded 7.5 billion and continues to grow.
(c) company.yandex.ru/news/2008/0407/index.xml
The initial conclusion about the quality of the site is formulated by the robot, and after that the site is checked by the moderator. In the future, such a procedure will accelerate the entry into the YANU of high-quality sites, as well as allow you to regularly check the status of all partner sites - after all, their quality may change after the entry. The data on the basis of which the robot forms its conclusion is collected by Yandex.Metrica.
“Users behave differently on websites created to make money from advertisements and websites made for people,” says Anton Popov, head of the Yandex Advertising Network. - There are many characteristics of user behavior, for example, how much time they spend on the resource as a whole, how much - on one page before switching to another or switching on advertising, how many visitors leave the site after viewing only one page, etc. In addition, low conversion can be caused not only by the quality of the site itself, but also by the method of attracting traffic to it. Non-target traffic is not a product that Yandex.Direct offers to advertisers, so such sites can also be excluded from our Advertising Network. ”
Immediately after the introduction of site verification based on quantitative indicators, several hundred sites were excluded from the YAN.
')
In addition, it is worth noting that in March, the number of ad impressions on the YAN partner sites exceeded 7.5 billion and continues to grow.
(c) company.yandex.ru/news/2008/0407/index.xml
Source: https://habr.com/ru/post/23077/
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