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Yandex has launched the beta version of Metrica 2.0

At 14:00 Moscow time, the beta of the new Metric became available - https://beta.metrika.yandex.ru

As they say in the news:

“The possibilities of the updated version of the service will allow solving a variety of tasks - starting with evaluating the effectiveness of advertising and ending with the planning of purchases.

Unlike the previous version of Metrics, which offered mostly standard reports, the new service allows you to create a report with any combination of parameters. This will help to quickly receive an answer to a question of interest to the site owner.
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In addition, the new Metric has a convenient tool for segmentation, which allows you to create reports for any part of the audience. To accurately define a segment in Metric 2.0, more than 50 different conditions and attributes have been proposed. Also segments can be compared with each other.

New Metric has learned to share data on new and regular visitors to the site, as well as show where the user came from in his last visit and how he got to the resource for the first time. The latter feature will be very useful for evaluating the effectiveness of various traffic sources.

Metric 2.0 will retain all the features that were available in the previous version, and the innovations mentioned above will be free and the owners of all sites will be able to use them. ”

IMHO, very similar to Google Analytics.

Source: https://habr.com/ru/post/230567/


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