Promotional creative in the toilets

In the last couple of years, in the advertising industry, the topic of communication channel overload has become very relevant for disputes.
Everything is not as new as it was 10-20 years ago, the consumer is getting used to it and it is not at all easy to pay attention to a particular advertising message.
It seems to me that such concerns are especially relevant for Russia, but this is not the reason for consumers becoming accustomed to certain advertising formats, but in the absence of the ability of domestic specialists in advertising creativity to really do something ideological, unusual and funny ...





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via AD28.ru