Google mobile advertising is now in Russia
At today's press conference in Moscow, Google announced the launch of contextual advertising on mobile phones.
“Advertisements on a mobile phone,” according to a press release, “is a new text advertising format, it has been tested by AdWords advertisers in several European countries, Japan, the USA, and now Russia. Thanks to mobile advertising, a user can click on an ad link to the advertiser's website or call the company immediately. ”
“In Russia, the search advertising market is growing rapidly, and we are entering at the right moment. We believe that Google will increase the online and mobile advertising market in Russia, ”said Vladimir Dolgov, head of Google Russia.
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This news was commented on by the chief editor of Yandex Elena Kolmanovskaya: “Yandex has been placing contextual advertising on mobile devices for a long time, but we don’t see a big market there because the number of people. who use mobile search, at least in Russia, is incomparably less than computer search users. ”
“Advertisements on a mobile phone,” according to a press release, “is a new text advertising format, it has been tested by AdWords advertisers in several European countries, Japan, the USA, and now Russia. Thanks to mobile advertising, a user can click on an ad link to the advertiser's website or call the company immediately. ”
“In Russia, the search advertising market is growing rapidly, and we are entering at the right moment. We believe that Google will increase the online and mobile advertising market in Russia, ”said Vladimir Dolgov, head of Google Russia.
')
This news was commented on by the chief editor of Yandex Elena Kolmanovskaya: “Yandex has been placing contextual advertising on mobile devices for a long time, but we don’t see a big market there because the number of people. who use mobile search, at least in Russia, is incomparably less than computer search users. ”
Source: https://habr.com/ru/post/2293/
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