Google will teach Russians to advertise in AdWords

Google launches the Google Advertising Professionals program in Russian. This is a set of tools and resources for webmasters, as well as specialists in search engine marketing (SEM) and search engine optimization. The service is designed to help organizations and individuals, it is designed to teach them more effectively manage multiple AdWords accounts. This, in turn, will help make the business more profitable, Google notes in a press release.

The Google Advertising Professionals program offers a two-tier qualification system: “certified user” and “certified company”. The statuses are assigned depending on the experience of using the product and the experience of managing client accounts. “Certified User” is a private individual who has proven ability to manage multiple AdWords accounts well. An “certified company” can be an advertising agency or website promotion company - it’s enough to prove your competence by demonstrating the effective management of client advertising campaigns.

Program participants who have passed certification receive the following benefits:
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- “My Client Center”. A set of effective tools for managing multiple AdWords accounts.

- Logo of a certified professional that can be used on the company's website. To obtain it, you must successfully pass the exam, as well as meet the requirements for the Google Advertising Professionals status.

- Ability to increase the level of knowledge about AdWords in the Learning Center.

“Google Advertising Professionals is the first Google advertising program of this kind,” the press release said, “it reflects the company's commitment to providing customers with the tools and resources that will help increase the impact of contextual AdWords advertising. Thanks to the Google Advertising Professionals program, advertisers can get the help they need and expand their experience. ”