Values of using email for small and medium businesses
E-mail for several decades remains the main tool for business communications. A killer application is not yet invented to motivate businesses to abandon the usual implementation of communications or switch to full-fledged communication in instant messengers, corporate social networks, and video conferencing. Another factor in mail stability is that it firmly maintains its position in unified communications solutions - remaining an ID for all systems of this class, and indeed an ID for any more or less popular solution, although I recently discovered a startup that can be changed by the user registration paradigms in applications and sites - loginbycall.com and maybe we will see a revolution in authorization mechanics. What is the value of postal solutions? Why is it so long that it plays a key role in the communications business? What functionality makes Email useful for business and why?
How do we communicate in a clear diagram
I singled out three Business. Mail values that lie in the “implementation-benefit” plane.
The implementation of communication, but with one “but” - today the focus is on the mobility of employees. For example, I cannot imagine my life without business communication by mail from a smartphone or tablet. For businesses, the use of mobile email solutions is an advantage in terms of economy and efficiency. This advantage is realized through the use of mobile devices with pre-installed zero-cost email clients that simply integrate with the companies' email systems. The second notable component of changes in the direction of employee mobility is the beginning of using SaaS solutions by companies.
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If we talk about alternative attempts by developers to implement external communications, for example, by providing clients of companies with a task manager interface (access to a personal account) or other services, this strategy does not work yet - the business has to pay extra for additional "client" licenses, and how consequence, we see a rise in the cost of decisions.
Using the capabilities of the Global Address Book. When organic growth occurs in a company, the Global Address Book becomes the first tool into which the company does not impersonate, but will help to consolidate information about colleagues, partners and customers in one place. The main features of the Global Address Book of most corporate mail applications:
- Convenient access to the addresses of all employees - Global
- Personal Address List - Personal
- Public list of third-party contacts, such as customers or partners - Shared
In fact, Business Mail provides opportunities for small companies to take the first step towards data structuring, when, prior to the implementation of CRM, corporate portal or social services. the network is still far away. When communicating by mail, an employee always has contacts synchronized with a smartphone and company work contacts.
First steps in organizing collaboration through Calendars . The value of this functionality is reflected in the fact that by starting to use a fairly simple automation tool, the head of the company gets the opportunity to structure the work of employees through event planning - meetings, meetings, tasks. Most email solutions implement a Calendar with the following functionality:
- Shared calendars
- Appointments and events with colleagues
- Personal calendars
- Alerts
- Exporting calendars to iCal (sending events outside your network, for example, sending a calendar or events by mail to a partner).
Functional capabilities speak for themselves and form teamwork skills in a small business company, and structure them in medium-sized companies. The ability to use all the formulated values in our work is realized in our Quickme service through: functionality, SLA and partnership with leading cloud providers .
What do developers think about the implementation of communications in their business solutions - do you need to integrate everything around e-mail? - I asked this question to the expert of the CEO of the Dental-Cloud service Yaroslav Osetrov.
- Yaroslav, you are creating SaaS service for automating dental clinics and are you planning to add “specialist-client” communication functionality to the service and what will they be?
- If we talk about the health care industry, with the help of electronic communications, the doctor can constantly communicate with the patient, quickly answer questions, monitor the course of treatment of patients, and possibly conduct a patient's appointment online, instead of visiting the clinic.
E-mail is an attractive way to communicate for both doctors and patients, and the demand for such a service will undoubtedly increase every year. However, one should not forget that many details and non-verbal signals are lost when communicating by mail, and as a result there can be a misunderstanding between the doctor and the patient.
Important is the issue of patient data confidentiality. If messages are not encrypted, then patients should be aware that messages can potentially be read by someone else. Only certain questions should be considered by e-mail, for example, such as making an appointment, writing out prescriptions, that is, those that do not require a lot of time to answer. Also, it is worth noting that all patient emails are an important part of medical records.
Today there are enough mail solutions on the market and everyone remembers last year's launch of Mail for business from Mail.ru. - This suggests that the segment of postal solutions for a long time will remain basic for the organization of external communications for employees of companies of all industries. Will mail systems continue to evolve - yes, after all, 2,000 people are working on creating Google Mail. At the same time, mail is transformed into UC and interesting bundles, but its essence will not change much from this.
Alexey Kalachnikov / Quickme / Series of articles on SaaS
Blog author http://www.bootstrap24.ru/
Materials series "How to create and earn on SaaS"
How do we communicate in a clear diagram
I singled out three Business. Mail values that lie in the “implementation-benefit” plane.
Value # 1
The implementation of communication, but with one “but” - today the focus is on the mobility of employees. For example, I cannot imagine my life without business communication by mail from a smartphone or tablet. For businesses, the use of mobile email solutions is an advantage in terms of economy and efficiency. This advantage is realized through the use of mobile devices with pre-installed zero-cost email clients that simply integrate with the companies' email systems. The second notable component of changes in the direction of employee mobility is the beginning of using SaaS solutions by companies.
')
If we talk about alternative attempts by developers to implement external communications, for example, by providing clients of companies with a task manager interface (access to a personal account) or other services, this strategy does not work yet - the business has to pay extra for additional "client" licenses, and how consequence, we see a rise in the cost of decisions.
Value # 2
Using the capabilities of the Global Address Book. When organic growth occurs in a company, the Global Address Book becomes the first tool into which the company does not impersonate, but will help to consolidate information about colleagues, partners and customers in one place. The main features of the Global Address Book of most corporate mail applications:
- Convenient access to the addresses of all employees - Global
- Personal Address List - Personal
- Public list of third-party contacts, such as customers or partners - Shared
In fact, Business Mail provides opportunities for small companies to take the first step towards data structuring, when, prior to the implementation of CRM, corporate portal or social services. the network is still far away. When communicating by mail, an employee always has contacts synchronized with a smartphone and company work contacts.
Value # 3
First steps in organizing collaboration through Calendars . The value of this functionality is reflected in the fact that by starting to use a fairly simple automation tool, the head of the company gets the opportunity to structure the work of employees through event planning - meetings, meetings, tasks. Most email solutions implement a Calendar with the following functionality:
- Shared calendars
- Appointments and events with colleagues
- Personal calendars
- Alerts
- Exporting calendars to iCal (sending events outside your network, for example, sending a calendar or events by mail to a partner).
Functional capabilities speak for themselves and form teamwork skills in a small business company, and structure them in medium-sized companies. The ability to use all the formulated values in our work is realized in our Quickme service through: functionality, SLA and partnership with leading cloud providers .
Expert opinion
What do developers think about the implementation of communications in their business solutions - do you need to integrate everything around e-mail? - I asked this question to the expert of the CEO of the Dental-Cloud service Yaroslav Osetrov.
- Yaroslav, you are creating SaaS service for automating dental clinics and are you planning to add “specialist-client” communication functionality to the service and what will they be?
- If we talk about the health care industry, with the help of electronic communications, the doctor can constantly communicate with the patient, quickly answer questions, monitor the course of treatment of patients, and possibly conduct a patient's appointment online, instead of visiting the clinic.
E-mail is an attractive way to communicate for both doctors and patients, and the demand for such a service will undoubtedly increase every year. However, one should not forget that many details and non-verbal signals are lost when communicating by mail, and as a result there can be a misunderstanding between the doctor and the patient.
Important is the issue of patient data confidentiality. If messages are not encrypted, then patients should be aware that messages can potentially be read by someone else. Only certain questions should be considered by e-mail, for example, such as making an appointment, writing out prescriptions, that is, those that do not require a lot of time to answer. Also, it is worth noting that all patient emails are an important part of medical records.
What will happen next
Today there are enough mail solutions on the market and everyone remembers last year's launch of Mail for business from Mail.ru. - This suggests that the segment of postal solutions for a long time will remain basic for the organization of external communications for employees of companies of all industries. Will mail systems continue to evolve - yes, after all, 2,000 people are working on creating Google Mail. At the same time, mail is transformed into UC and interesting bundles, but its essence will not change much from this.
Alexey Kalachnikov / Quickme / Series of articles on SaaS
Blog author http://www.bootstrap24.ru/
Materials series "How to create and earn on SaaS"
- Part I / remove all unnecessary, hit the target, experiment
- Part 2 / invaluable experience of Russian ISV
- Part 3 / sales through an affiliate channel that may not be needed
- Part 4 / Startta Quickme - communication and collaboration of small teams
- Part 5 / pervasive SaaS integration, how nice the threat is to the rest of the software business or how 1 + 1 turns into 3
- Part 6 / Quickme story for partners or 7 reasons to do things together
- Part 7 prefinal / why not sell SaaS?
- Part 8 - FINISH / SaaS - the realities of the Russian market
- Accidentally forgotten Part 9 / Legal SaaS fog
- Part 10 / Business Model Metrics
- Part 11 / Cloud Services Reviews / UX and Usability Testing
Source: https://habr.com/ru/post/228409/
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