Getting Real, 2nd edition.

In a 37signals blog, Jason writes that this year is considering the possibility of writing / publishing the second part of the book Getting real , which has sold 40,000 copies.

The record reads as follows:
“The second part will be focused on running a small business. Less web development, more business strategy.

The proposed sections will include information about:
- Whom to hire.
- How to surround yourself with interesting people.
- How to advertise / sell without the need to rob a bank.
- How to make sure that they write about you, in the absence of the PR department.
- How to concentrate on what matters and ignore the meaningless.
- How to do big things with a small team.
- The beauty of the basics.
- The embrace of the unknown.
- Throwing out plans and only slipping over them.
- self-expression.
etc. "
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In addition, 37signals are looking for partners to publish who believe that " Getting Real " can become a business bestseller.