Search and advertising work better in tandem
Search company Yahoo! together with comScore conducted a study on the effectiveness of combining search and search advertising, writes Searchengines.ru . The study involved 100 companies.
According to the study, combining search and search advertising increased sales by 244% on the Internet and 89% offline. According to Greg Coleman, Yahoo! in sales, both technologies work quite effectively on their own, but their “tandem” is even better.
According to the study, combining search and search advertising increased sales by 244% on the Internet and 89% offline. According to Greg Coleman, Yahoo! in sales, both technologies work quite effectively on their own, but their “tandem” is even better.
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Source: https://habr.com/ru/post/2276/
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