46 easy tips for your online store success

Rob Green, the owner of his own consulting agency in Los Angeles, has been working in SEO for a long time. Over the years, he has seen many online stores and can clearly say what most of them lacked. He compiled a list of the 46 most relevant tips that he gave to his clients.

1. Never leave a letter without an answer. Only 48 hours, and your client will stop waiting.

2. Let the customer see the shipping cost without registration.
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3. If you deliver goods to different regions (countries), make a list of regions in alphabetical order.

4. Take a photo of your office and add photos to your contacts page.

5. The product page should be contrast and concise, without unnecessary information. Use great quality photos.

6. You make a website for the buyer, not for the search engines.

7. The client should easily find links to your security and privacy policy, delivery terms and payment methods.

8. Inform the customer about the status of his order before he asks about it.

9. Use the same type of visual design for each action of the buyer.

10. Provide complete information about the product and its models that are in stock.

11. Detailed answer all possible questions about the product on the page with its description.

12. If you are not sending goods to specific regions, notify the customer in advance.

13. Let your employees periodically check the content of your store for spelling errors.

14. Make calls free for your customers.

15. Show your site to as many friends as possible, let them test it. And the less they understand in websites, the better.

16. Listen to customers, give them the opportunity to comment, adjust feedback, use the information received.

17. Specify the real phone number of your office on the “About Us” page.

18. Learn to use basic photo editing software and make product photos better.

19. Remove all auxiliary navigation elements from the purchase process. Make the order form one-page, if possible.

20. Write, or rather call your client to thank him and confirm the order, it inspires confidence.

21. Add your phone number or online consultant window at each stage of the order so that the client can ask for help at any time.

22. On your page there should just be a section "popular products".

23. Prices must be indicated without reservation and are visible at every stage of the purchase.

24. Make sure that by clicking on the thumbnail, the client will see a full-size photo.

25. On the product page, make a block that will always be visible. It should contain the name of the product, its price and the "buy" button.

26. The link to the “FAQ” should be noticeable.

27. Deliver the goods as quickly as possible. Preferably on the same day as possible.

28. Make sure that contextual ads send the buyer directly to the product page, the customer is not interested in your home page.

29. Make a list of related products and a list of “with this product also buy:” for each product.

30. Send not only promotions and special offers. Prepare and send really useful material.

31. If the product is delivered through an intermediary, supply the client with his coordinates so that he can track the status of the package.

32. If you sell the same model, made in different colors, provide a photo of each of them.

33. Use large print (14 +) for titles and product names to highlight them and, possibly, increase the number of transitions.

34. All calls and questions of the online consultant should be answered by a real person, not a car.

35. Promise less, do more.

36. Customers with problems have often become loyal fans of your store if their problem has been solved at the highest level.

37. Understand when a customer goes to your competitors.

38. Make sure that your “buy” button is always visible and noticeable enough so that the client does not search for it.

39. Make sure that the title of the product page is the name of the product, not your company.

40. Guarantee a refund and provide a guarantee for all products.

41. Experiment with the wording on the CTA button. It may be better to use “add to cart”, which sounds less binding than “buy” or order ”.

42. If you are going to ask the client to subscribe to the newsletter at the time of the order, do it after processing the payment.

43. If you can not compete in pricing, compete in the service sector, the range and speed of delivery.

44. Add thanks to each message about the order received. Use your photo and personal data such as your full name and phone.

45. Aim for profit.

46. ​​Continue to learn: the more you know, the more effective your actions.