Euroset rebranding ended without starting

The upcoming rebranding of Euroset, about which the largest online media and professional communities (including ours and ours ) wrote and were terrified beforehand, turned out to be ... "caused by a recently identified speech defect in the company's president, Aleksey Chuikin," the company said today press release.

From the moment when Mr. Chuikin took over the company, the employees, they claim, regularly heard something from him about “rebranding”. The loyal staff of the advertising and marketing department began working with the Gray agency under a veil of secrecy, the first results of which were leaked last week to the Network.

But, as it turned out at a recent management meeting, Alexei was not referring to rebranding at all, but “re-leveling” - a change in the thinking of the employees in the direction needed to improve work efficiency. Marketers and advertisers, plunged in hard thoughts, left the meeting room, their heads bowed dejectedly.

A little later, however, it was decided to use logo sketches in the design of the Euroset Communications Palace on Tverskaya. And the extraordinary meeting of the board of directors decided to allocate funds for Mr. Chuikin to complete a course of therapy with a speech therapist.