The simplest application that sends the word “Yo” to contacts earned $ 1 million and hit the top 10 App Store apps in the US

On Habré there are a lot of publications about marketing in the world of mobile applications, and how to interest the user with his application. There are publications with success stories, there are articles with a story about their mistakes, which led to failure.

It seems that users need not so much. The fact is that the other day the “Yo” application, sending out a corresponding exclamation / message to its contacts, entered the top 10 most popular applications in the App Store (USA). Plus, there was an investor who invested $ 1 million in this application.
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Apparently, the background of this application is very prosaic . CEO Mobli asked the developer Or Arbel (Or Arbel) to create an application that would allow without unnecessary gestures to contact an assistant.

It took the developer about eight hours to create this application, which was then placed on the App Store and suddenly became popular. At the moment, more than 50 thousand users have sent over a million messages of the same type to their friends and acquaintances. The application is installed on tens of thousands of phones, and the developer plans to engage in the monetization of his application (making him the platform for notifications offered to companies).

Via theverge