Musicians take over the social networks
Famous music groups no longer want to work “for an uncle” and communicate with the army of their fans through third-party services like MySpace.
The most popular rapper 50 Cent on MySpace has a million-strong army of fans. An enterprising African American realized that he could earn a lot more if he established direct contact with these people, for which you need to know their email addresses and other information. That's why he decided to create his own social network, Thisis50.com .
Rapper 50 Cents is not the only musician who has come to grips with community building. Nowadays, many do this, from Kylie Minogue ( KylieKonnect ) to Pussycat Dolls.
Own sites long ago became an indispensable attribute of every more or less successful musical group. The difference is that now they are massively equipped with all the elements of Web 2.0 and acquire the functionality of social networks. Thanks to this, fans can hang on such sites for days, communicate with each other and, most importantly, instantly buy up all the company merchandise and souvenirs that go on sale. On Facebook or MySpace, musicians are not able to earn a commercial income on such a scale.
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The most important advantage of your own social network is a complete database of email addresses of all registered fans. These addresses are constantly carried out marketing campaigns with invitations to concerts and offers to buy new souvenirs.
There are also specialized platforms designed to create "musical" social networks. The most famous of them is Flux.com . A few weeks ago, the musicians Ice Cube and DJ Pooh launched another project called UVNTV , a mixture of social networks and Internet TV. The site is still in beta, and the official launch is scheduled for January 2009.
via Reuters
The most popular rapper 50 Cent on MySpace has a million-strong army of fans. An enterprising African American realized that he could earn a lot more if he established direct contact with these people, for which you need to know their email addresses and other information. That's why he decided to create his own social network, Thisis50.com .
Rapper 50 Cents is not the only musician who has come to grips with community building. Nowadays, many do this, from Kylie Minogue ( KylieKonnect ) to Pussycat Dolls.
Own sites long ago became an indispensable attribute of every more or less successful musical group. The difference is that now they are massively equipped with all the elements of Web 2.0 and acquire the functionality of social networks. Thanks to this, fans can hang on such sites for days, communicate with each other and, most importantly, instantly buy up all the company merchandise and souvenirs that go on sale. On Facebook or MySpace, musicians are not able to earn a commercial income on such a scale.
')
The most important advantage of your own social network is a complete database of email addresses of all registered fans. These addresses are constantly carried out marketing campaigns with invitations to concerts and offers to buy new souvenirs.
There are also specialized platforms designed to create "musical" social networks. The most famous of them is Flux.com . A few weeks ago, the musicians Ice Cube and DJ Pooh launched another project called UVNTV , a mixture of social networks and Internet TV. The site is still in beta, and the official launch is scheduled for January 2009.
via Reuters
Source: https://habr.com/ru/post/22615/
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