Brand “Microsoft” weakens every year

According to opinion polls, the magic of the brand of the largest IT corporation in the world does not affect consumers' minds as much as before. In the framework of the study “Brand Power Ranking” from the company CoreBrand ( PDF ), the rating of the most famous and powerful brands in various thematic categories, as well as the overall rating of the Top-100 was compiled.

In the overall ranking, the top two positions have consistently been occupied by Coca-ola and Johnson & Johnson for several years. But among computer brands, the most interesting is happening with Microsoft. Back in 2004, this company was on the 11th place in the general list and was the most influential computer brand. What happened in subsequent years, other than a deafening fall can not be called. Already in 2006, Microsoft was on the 38th place, and in the latest ranking - and on the 59th place. The cumulative decline is 48 positions in three years! It's hard to believe that in 1996, Microsoft topped the list.

At the moment, the brand “Microsoft” is no longer the leader in the computer category. He is ahead of IBM (18th place), Sony (21) and even Xerox (49). However, the vanity of the “maykrosoftovtsev” should be embarrassed by the fact that Apple, Google, Yahoo and other unfamiliar brands are absent from the Top-100.