Blogs are becoming a powerful tool of influence.
More than 25 million Internet users in the UK, France, Germany, Spain and Italy changed their minds about a company or product after reading blog reviews. This is evidenced by the results of a large-scale study conducted by Hotwire / Ipsos MORI .
Thus, blogs have become the second most trusted source after newspapers. About 24% of European Internet analysts trust opinion of online diaries, 30% trust newspapers. Active online shoppers who spend more than £ 100 (€ 145) on online purchases each month trust blogs even more.
More than 52% of Europeans said they would probably decide to buy something after reading reviews on blogs.
Thus, blogs have become the second most trusted source after newspapers. About 24% of European Internet analysts trust opinion of online diaries, 30% trust newspapers. Active online shoppers who spend more than £ 100 (€ 145) on online purchases each month trust blogs even more.
More than 52% of Europeans said they would probably decide to buy something after reading reviews on blogs.
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Source: https://habr.com/ru/post/2239/
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