Online store of hand toys: does he have a future?
In February, a rather extraordinary “manual” project called the “March Hare” appeared in RuNet. (http://www.ma-zay.ru) “Manual” not only because exclusive online hand-made toys and gifts are sold in this online store, but also because all the costs of creating and promoting the project so far amounted to only seven thousand rubles.
Despite such modest costs, the project gives the impression of a thoughtful and well executed. The original design, a fairly user-friendly interface, an abundance of creative "chips" (brand characters, hares, fairy tales of the writer Darya Green, competent work on the creation of the community, etc.) - all this speaks only of the plus of this startup. Of the minuses, a small number of products on the site (about a hundred lots) and an imperfect payment system (you can pay for the purchase only through Yandex money or the e-port terminal at the issuing point).
However, given the short life of the project and the pace of its development, as well as a relatively free niche in this market segment, the March Hare has every chance of success.
How to create a start-up project with seven thousand rubles in your pocket, as well as what “soulfulness” in start-uping is needed for - read in an interview with LiveIdea portal with project manager Anastasia Lapshina.
Now it is difficult to say about the future of this project. However, summing up the above, it is safe to say that the “March Hare” has good potential. Also, in my opinion, this startup demonstrates several trends of the Runet startup:
- there are still free niches
- it is possible to launch a full-fledged project without huge budgets and investors
- more and more preference is given to narrowly thematic niches. The time of startups designed for a mass audience gradually passes.
- one of the key roles at the start of the project is played by his philosophy and team.
Despite such modest costs, the project gives the impression of a thoughtful and well executed. The original design, a fairly user-friendly interface, an abundance of creative "chips" (brand characters, hares, fairy tales of the writer Darya Green, competent work on the creation of the community, etc.) - all this speaks only of the plus of this startup. Of the minuses, a small number of products on the site (about a hundred lots) and an imperfect payment system (you can pay for the purchase only through Yandex money or the e-port terminal at the issuing point).
However, given the short life of the project and the pace of its development, as well as a relatively free niche in this market segment, the March Hare has every chance of success.
How to create a start-up project with seven thousand rubles in your pocket, as well as what “soulfulness” in start-uping is needed for - read in an interview with LiveIdea portal with project manager Anastasia Lapshina.
- Anastasia, how and when did the project idea come?
The idea of the project came quite by accident in December 2007, when I saw that
it turns out a lot of people do manually awesome things and me
I wanted more people to get access to such things.
At that time, there was no team, no investment, no experience
your business. I just started to do without thinking about where
I will find resources, partners, and so on. And everything turned out.
Now it is difficult to say about the future of this project. However, summing up the above, it is safe to say that the “March Hare” has good potential. Also, in my opinion, this startup demonstrates several trends of the Runet startup:
- there are still free niches
- it is possible to launch a full-fledged project without huge budgets and investors
- more and more preference is given to narrowly thematic niches. The time of startups designed for a mass audience gradually passes.
- one of the key roles at the start of the project is played by his philosophy and team.
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Source: https://habr.com/ru/post/22384/
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