Why gamers don't write about my game
At the DevGamm conference, a cheerful and informative round table was held with the pro “Why gaming players don’t write about my game” - thanks to Kanoba for organizing.
Key message: explain gameplay why he needs to quit and write about your game.
The idea can be developed: tell igozhuru about the history of creation, the team, drop pictures and a couple of codes for the game test, clip the gameplay of the video ... Even better, build a beautiful picture for the press. PR-page Braveland to you for reference.
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Work with the community, keep the public at least the last half of the year before releasing your game, work with the community - they are your first customers. A live public in the same VK - perfectly motivates the igorozhura: the public is live, it means the game is interesting. Public VK about Steam Squad to you in the reference.
Game players have their own goals, the playground has its own, and you just want to promote your game, generate traffic. Try to think the opposite: what do I need to tell igozhuru that he would like to write about you / your game at loyal sites.
Important: Offer a code to get your game for free. Three codes - so that the game player can share it with relevant friends. You want exactly this?
Or even so ... would you like someone from the industry to play your game (and possibly write / post on Facebook / Twitter)? Give him a couple of keys, ask for advice / criticism / possible assistance.
Motivational refrain: Bretwalda Games recently released a beautiful Steam Squad in early access , sent me a couple of keys and a couple of warm words, asking for help. The results are my letter about them to the director of PR Unity, a letter to the head of Unity Games and this modest blog post.
Key message: explain gameplay why he needs to quit and write about your game.
The idea can be developed: tell igozhuru about the history of creation, the team, drop pictures and a couple of codes for the game test, clip the gameplay of the video ... Even better, build a beautiful picture for the press. PR-page Braveland to you for reference.
')
Work with the community, keep the public at least the last half of the year before releasing your game, work with the community - they are your first customers. A live public in the same VK - perfectly motivates the igorozhura: the public is live, it means the game is interesting. Public VK about Steam Squad to you in the reference.
Game players have their own goals, the playground has its own, and you just want to promote your game, generate traffic. Try to think the opposite: what do I need to tell igozhuru that he would like to write about you / your game at loyal sites.
Important: Offer a code to get your game for free. Three codes - so that the game player can share it with relevant friends. You want exactly this?
Or even so ... would you like someone from the industry to play your game (and possibly write / post on Facebook / Twitter)? Give him a couple of keys, ask for advice / criticism / possible assistance.
Motivational refrain: Bretwalda Games recently released a beautiful Steam Squad in early access , sent me a couple of keys and a couple of warm words, asking for help. The results are my letter about them to the director of PR Unity, a letter to the head of Unity Games and this modest blog post.
Source: https://habr.com/ru/post/223337/
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