Nokia history in the style of Ruba Goldberg
Hi, Habr!
As you already know, on April 25 of this year, Nokia’s mobile unit Devices & Services, responsible for the development of mobile devices and services, officially became part of Microsoft . For many, this was a pleasant or at least promising news, but someone, on the contrary, took her bayonets. Nevertheless, nothing negates the importance of this event both for the development of Nokia smartphones and for the industry as a whole.
Wanting to somehow mark this moment, we (read the mobile division) made a video clip symbolizing the development history of our company and the transition to a new “unified” era. But, since a simple fashion video is boring, we created our own Goldberg machine with Nokia 3310 and buns.
In fact, the video called History in the making is an allusion (or, if you prefer, a continuation) of the Microsoft "Child of the 90s" movie about Internet Explorer 6 and the touching Russian dedication to the past era of Windows XP.
90s child:
')
Goodbye Windows XP
When shooting our video, we decided to go a little different way, creating a Goldberg machine from items and products that are somehow connected with the history of the two companies.
For reference: the Goldberg machine (sometimes called the Robinson-Goldberg machine by the names of two founders of this type of device) is a device that performs a very simple operation in an extremely complex way. In most cases this happens through a long sequence of domino-like interactions. Typically, these mechanisms are used for promotional and entertainment purposes, but the principle of their creation and operation has become the basis for a variety of computer and board games.
To do this, we attracted two teams - the Column Five, an agency that helped create the "Child of the 90s" video and the Brett Doar team, perhaps one of the best designers of Goldberg machines of modernity. For example, he worked on creating advertising for toy maker GoldieBox or a viral music video for the indie band OK Go!
Sketch Goldberg machines before creating a video
“We tried to fill in all the historical gaps that took place in the“ Child of 90s ”video. For example, the main character of History in the making was the iconic Nokia 3310 phone, which is made up of other classic Nokia models. This way we wanted to give the video a sense of a sequel, - comments Asher Rumak from the agency Column Five. “The rest of the items in the frame (“ floppy diskette, ”dot matrix printer, first Xbox and“ boombox ”) are also a tribute to the memory of the nineties”.
You may also notice our next interpretation of the classic game "Snake". It is a field of 18 x 18 LED lamps (that is, consisting of 324 LED lamps) controlled by 80 switches. This design consumes about 4 kilowatts of energy, and the heat generated in the process of work could be felt at a distance of 15 meters. Paul Thompson, the lead engineer on the Brett Dohr team, took more than two days to fully assemble it. Moreover (this is not an exaggeration), the total length of the wires in the LED "Snake" is more than a kilometer.
You may have noticed that the drums lowering objects on the ropes are equipped with propellers. So, this is not a decorative feature, but a necessary measure: propellers act as an air brake, allowing us to control the fall of objects. We wanted to be sure that everything will move with the speed we need and we will not have any problems with shooting.
“Every, even the smallest detail can make a big difference in a great story,” says Brett Doar. - Creating Goldberg machines allows you to train yourself in the head to represent the value of every detail in a large mechanism. Sometimes I find some thing in the store, and then after a while I realize that I’ve completely gone into my thoughts and am already coming up with the idea of a new mechanism. For example, I bought a discharge knife can, which at the touch of a button throws out the blade. And after a few minutes, I had already invented a mechanism that launches a can of sparkling water into the air by punching a small hole with this knife when a stone falls on its button. ”
As you already know, on April 25 of this year, Nokia’s mobile unit Devices & Services, responsible for the development of mobile devices and services, officially became part of Microsoft . For many, this was a pleasant or at least promising news, but someone, on the contrary, took her bayonets. Nevertheless, nothing negates the importance of this event both for the development of Nokia smartphones and for the industry as a whole.
Wanting to somehow mark this moment, we (read the mobile division) made a video clip symbolizing the development history of our company and the transition to a new “unified” era. But, since a simple fashion video is boring, we created our own Goldberg machine with Nokia 3310 and buns.
In fact, the video called History in the making is an allusion (or, if you prefer, a continuation) of the Microsoft "Child of the 90s" movie about Internet Explorer 6 and the touching Russian dedication to the past era of Windows XP.
90s child:
')
Goodbye Windows XP
When shooting our video, we decided to go a little different way, creating a Goldberg machine from items and products that are somehow connected with the history of the two companies.
For reference: the Goldberg machine (sometimes called the Robinson-Goldberg machine by the names of two founders of this type of device) is a device that performs a very simple operation in an extremely complex way. In most cases this happens through a long sequence of domino-like interactions. Typically, these mechanisms are used for promotional and entertainment purposes, but the principle of their creation and operation has become the basis for a variety of computer and board games.
To do this, we attracted two teams - the Column Five, an agency that helped create the "Child of the 90s" video and the Brett Doar team, perhaps one of the best designers of Goldberg machines of modernity. For example, he worked on creating advertising for toy maker GoldieBox or a viral music video for the indie band OK Go!
Sketch Goldberg machines before creating a video
“We tried to fill in all the historical gaps that took place in the“ Child of 90s ”video. For example, the main character of History in the making was the iconic Nokia 3310 phone, which is made up of other classic Nokia models. This way we wanted to give the video a sense of a sequel, - comments Asher Rumak from the agency Column Five. “The rest of the items in the frame (“ floppy diskette, ”dot matrix printer, first Xbox and“ boombox ”) are also a tribute to the memory of the nineties”.
You may also notice our next interpretation of the classic game "Snake". It is a field of 18 x 18 LED lamps (that is, consisting of 324 LED lamps) controlled by 80 switches. This design consumes about 4 kilowatts of energy, and the heat generated in the process of work could be felt at a distance of 15 meters. Paul Thompson, the lead engineer on the Brett Dohr team, took more than two days to fully assemble it. Moreover (this is not an exaggeration), the total length of the wires in the LED "Snake" is more than a kilometer.
You may have noticed that the drums lowering objects on the ropes are equipped with propellers. So, this is not a decorative feature, but a necessary measure: propellers act as an air brake, allowing us to control the fall of objects. We wanted to be sure that everything will move with the speed we need and we will not have any problems with shooting.
“Every, even the smallest detail can make a big difference in a great story,” says Brett Doar. - Creating Goldberg machines allows you to train yourself in the head to represent the value of every detail in a large mechanism. Sometimes I find some thing in the store, and then after a while I realize that I’ve completely gone into my thoughts and am already coming up with the idea of a new mechanism. For example, I bought a discharge knife can, which at the touch of a button throws out the blade. And after a few minutes, I had already invented a mechanism that launches a can of sparkling water into the air by punching a small hole with this knife when a stone falls on its button. ”
Source: https://habr.com/ru/post/223171/
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