Branding, branding.

On the Japanese boxes of "Kaspersky" Eugene himself is depicted (!), In the form of a wise Jedi teacher.

Why and how so different is the perception of consumers in different countries, in the view of marketing specialists of Kaspersky Lab, it is interesting.





Auren

Stumbled upon a Kaspersky video ad in Japan:



http://video.msn.com/video.aspx?mkt=en-u…