Traditionally, Russian names written in Latin names are not quoted in quotation marks, since the design of a word or phrase by means of a different graphic system itself is expositive.
The names are decorated with two alphabets, it is advisable to quote, in order to emphasize the integrity of the name, which due to the combination of characters of different graphic systems is visually divided into parts and is not perceived as a whole.
For example: the TV channel Russia Today; but: "Our Russia" .
Answer help center Literacy .
Source: https://habr.com/ru/post/22249/
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