All past weekends, the winners of the second YouTube Video Awards contest for the title of the best amateur video clip on the Web in 12 nominations accepted congratulations. The winners in each of them were selected by user voting for one of the 6 candidates. In spite of the fact that among the nominees there were truly sensational in the international (read - English) Internet videos with the number of views on the counters of several million, the Russian, and almost any other non-American Internet users, they are almost not familiar. Where is “Guitarrr”, where is the mayor of Kharkov, we ask? And we do not find the answer. Let's see what mass culture offers us in return. It is worth noting that if the authors of the award intended to express the spirit of amateur art in it as brightly as possible, they succeeded. Overwhelmingly, the rollers clearly show a complete lack of desire to do well.