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Dr. Dre has actually confirmed the sale of Apple's Beats



Yesterday, a number of sources said that Apple is close to concluding a deal to buy for $ 3.2 billion Beats Electronics - a company whose co-founder is an American rapper and producer Dr. Dre. At this time, Dr. Dre, apparently, celebrated the sale in his studio, as evidenced by the video from the actor Tireez Gibson's Facebook page, writes The Verge.

Gibson confirmed the amount of $ 3.2 billion and called on Forbes to revise the list of the richest people in the world because Dr. Dre has now joined the billionaires club. In the video itself Dr. Dre calls himself "the first billionaire in hip-hop." Although the rapper does not directly confirm the deal with Apple, everything indicates that the deal has already been concluded.

According to yesterday's reports , the deal includes both the online streaming music service Beats Music, and the part of the company that produces headphones and speakers. The largest acquisition in the history of Apple was to be officially announced as early as next week.
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Apple already sells Beats products in its retail stores, and last month Beats began offering a way to subscribe to its streaming music service using Apple’s in-app purchase system, which gives Apple some of the revenue from subscriptions. Beats Music partially competes with iTunes Radio, offering playlists from celebrities and musicians. This service requires a paid subscription, which gives users full access to the entire streaming music catalog. In recent months, Apple has been developing its own similar service, possibly for use on Android devices to expand its own free service.

Beats has previously collaborated with some of Apple’s competitors. In addition to the streaming music app Beats, which is available for Android and Windows Phone, the company had a $ 300 million deal from HTC for implementing Beats Audio on HTC phones from 2011 to last year.

Source: https://habr.com/ru/post/222309/


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