Photobanks hand out photos for free with ads
Professional photobanks are under severe pressure from an army of amateur photographers who distribute their work under free Creative Commons licenses. In such circumstances, selling content becomes more difficult. People just do not want to pay money for what can be found for free.
An interesting business model offered photobanks Israeli company PicScout . She developed a special PicApp flash widget that allows you to publish pictures with a maximum size of about 600 × 400 on any website on the Internet like Youtube clips. Not only photos are published, but also built-in contextual advertising that starts when you click on the blinking icon in the lower left corner (see screenshot).
As you can see, the quality of photos is quite good and the size is not the smallest.
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Photos are distributed free of charge, and the company shares with the right holders a profit from the sale of advertising. This is a standard business model for publishing, but in the photo business it looks rather unusual. PicScout's offer has already accepted the largest photobanks, Getty Images and Corbis.
An interesting business model offered photobanks Israeli company PicScout . She developed a special PicApp flash widget that allows you to publish pictures with a maximum size of about 600 × 400 on any website on the Internet like Youtube clips. Not only photos are published, but also built-in contextual advertising that starts when you click on the blinking icon in the lower left corner (see screenshot).
As you can see, the quality of photos is quite good and the size is not the smallest.
')
Photos are distributed free of charge, and the company shares with the right holders a profit from the sale of advertising. This is a standard business model for publishing, but in the photo business it looks rather unusual. PicScout's offer has already accepted the largest photobanks, Getty Images and Corbis.
Source: https://habr.com/ru/post/22207/
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