Google Adwords now takes demographic data into account.

Google Adwords developers in their blog reported on the introduction of a new feature. Creating advertising campaigns will be even more effective, thanks to the introduction of new parameters - demographic data of the audience. Now, when creating an ad, you can specify (or ban) the target group not only by country and region, but also by age and sex of the audience. The new feature will make your advertising campaign to the maximum aimed at the result you want.
For example, you sell women's sports sneakers and your target audience is women aged 18-24. By setting these demographic parameters in the ad settings, you, therefore, not only filter traffic, but also specify your request.

Demographic bidding is currently available to a limited number of AdWords users.
Demographically, rates are supported by the following sites:
aooa.de
asianave.com
asianavenue.com
beltrano.com.br
blackplanet.com
communityconnect.com
cuantomedas.com
cupidbay.com
faithbase.com
flirtbox.co.uk
flodeo.com
fotolog.com
friendster.com
gazzag.com
gesichterparty.de
glee.com
hotornot.com
imvu.com
invisionfree.com
migente.com
miss34.com
myspace.com
nexopia.com
parperfeito.com.br
picturetrail.com
plentyoffish.com
proboards.com
ratemybody.com
sexyono.com
unister.de
wolke10.de
youtube.com

This list may change at any time.

Learn more about the new feature here.
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