Traffic # 1-2 - Mobile advertising and analytics podcast

Hello! I decided to make a test post specifically for Habr's readers about the new show "Traffic" [from the creators of the show " Metric " and the show " Sound "]. Traffic is a show for those who are developing or have already launched their mobile or Web applications, an online store, a media portal or just a blog and want to learn how to attract customers and monetize the audience with the help of effective advertising tools for their project on mobile devices.

We start with the basic aspects of mobile advertising - prerequisites, coverage, definitions; and discuss contextual mobile advertising. In the second issue, we delve into the specifics of media mobile advertising, talking about the goals and formats of this type of advertising. We speak in simple words about mobile advertising, dealing with myths and theory.


Subscribe to Traffic Show on the iTunes Store
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Links to download audio files: 1 and 2
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We will be happy to take into account your wishes and answer your questions, friends :)