New on google

Today, Google has noticed a new feature - a tool for creating your own gadgets for a personalized iGoogle page. Nothing serious, of course, can be done with it, but, for technically nevekovannyh users, it can be a pretty funny toy.
You can choose one of 7 prepared forms, conditionally divided into groups:
- Photo
- Video
- Countdown
- Congratulations
- Personal list
- My day
- Free form

Do you think this is a good move to attract new users to the service?
I think so. Especially attracted the idea to create your own gadget with a YouTube channel for friends.