Nike leaves the market of wearable technology?
Shortly after the announcement of its new project Nike + Fuel Lab at the beginning of this month, Nike fired most of the employees working on the development of sports bracelets FuelBand. Apparently, the company dramatically changes its strategy and intends to curtail the production of wearable devices. Most likely, Nike intends to focus on the development and development of sports software.
This is reported by Brian Strong, a representative of Nike, who commented on the situation in the following way: “Being a dynamically developing large company, we must constantly coordinate our resources with business priorities. Since our priority is the development of digital technologies for sports, we have made some changes in the team of our employees. Therefore, some employees have been laid off in the company. We do not comment on the issues of individual employment of individual employees. ”
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Of the 70 people in the Nike FuelBand team, it is reported that approximately 55 were fired. However, it is unknown how many people from these employees the company hired in other divisions of Nike, and how many employees left the company completely. The release of a new model of the bracelet FuelBand is also delayed. According to the preliminary announcement, the new model was supposed to be released this fall with a more elegant design. However, the company Nike assures that all these changes, in any case, will not affect the bracelet Nike + FuelBand SE, which is currently on sale.
“Nike + FuelBand SE remains an important part of our business. We will continue to improve the Nike + FuelBand application, we will release bracelets in the new METALUXE colors, and in every way we will promote and support the Nike + FuelBand SE bracelet in the foreseeable future, ”Strong added.
Nike is changing its strategy at a time when other brands are intensively developing the production of wearable devices for tracking health and sports: HTC has announced its interest in the production of wearable devices, Samsung recently announced the release of the Gear Fit bracelet and other wearable devices, while Apple is preparing to release their "smart" watch iWatch, which, tentatively, will be released at the end of this year.
It is worth noting that Apple CEO Tim Cook is a member of the board of directors of Nike. It is possible that these two companies are planning to work closely - some experts link the latest events at Nike with the upcoming release of Apple's iWatch smart watch.
According to analyst Jim Duffy, Nike will focus on developing and improving its software. Since the Nike + application is fully optimized for iOS, it is quite possible that Apple’s new iWatch smart watch will support Nike software. Most likely, the Nike + application will become a more comprehensive and independent software platform.
“Nike’s partnership with leading technology companies has a rich history,” said Nike spokesman Brian Strong. “We started developing software for Apple since 2006 — then we released our first iOS application, Nike + Running. Since then, Nike has developed a number of iOS applications, including Nike + Training Club, Nike + FuelBand and Nike + Move. ”
The news that Nike disbanded its FuelBand sports bracelet development team and changed its strategy sparked lively discussions among Russian wearable electronics specialists. Why did Nike decide to change its strategy? Will Nike work more closely with Apple? Medgadgets follows social networking discussions:
If you want to be the first to learn about the latest medical and fitness gadgets, follow the company news, subscribe to our pages on social networks. You can subscribe to our blog page ,
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Facebook New gadgets and fitness devices in our online store Medgadgets.ru .
This is reported by Brian Strong, a representative of Nike, who commented on the situation in the following way: “Being a dynamically developing large company, we must constantly coordinate our resources with business priorities. Since our priority is the development of digital technologies for sports, we have made some changes in the team of our employees. Therefore, some employees have been laid off in the company. We do not comment on the issues of individual employment of individual employees. ”
')
Of the 70 people in the Nike FuelBand team, it is reported that approximately 55 were fired. However, it is unknown how many people from these employees the company hired in other divisions of Nike, and how many employees left the company completely. The release of a new model of the bracelet FuelBand is also delayed. According to the preliminary announcement, the new model was supposed to be released this fall with a more elegant design. However, the company Nike assures that all these changes, in any case, will not affect the bracelet Nike + FuelBand SE, which is currently on sale.
“Nike + FuelBand SE remains an important part of our business. We will continue to improve the Nike + FuelBand application, we will release bracelets in the new METALUXE colors, and in every way we will promote and support the Nike + FuelBand SE bracelet in the foreseeable future, ”Strong added.
Nike is changing its strategy at a time when other brands are intensively developing the production of wearable devices for tracking health and sports: HTC has announced its interest in the production of wearable devices, Samsung recently announced the release of the Gear Fit bracelet and other wearable devices, while Apple is preparing to release their "smart" watch iWatch, which, tentatively, will be released at the end of this year.
It is worth noting that Apple CEO Tim Cook is a member of the board of directors of Nike. It is possible that these two companies are planning to work closely - some experts link the latest events at Nike with the upcoming release of Apple's iWatch smart watch.
According to analyst Jim Duffy, Nike will focus on developing and improving its software. Since the Nike + application is fully optimized for iOS, it is quite possible that Apple’s new iWatch smart watch will support Nike software. Most likely, the Nike + application will become a more comprehensive and independent software platform.
“Nike’s partnership with leading technology companies has a rich history,” said Nike spokesman Brian Strong. “We started developing software for Apple since 2006 — then we released our first iOS application, Nike + Running. Since then, Nike has developed a number of iOS applications, including Nike + Training Club, Nike + FuelBand and Nike + Move. ”
The news that Nike disbanded its FuelBand sports bracelet development team and changed its strategy sparked lively discussions among Russian wearable electronics specialists. Why did Nike decide to change its strategy? Will Nike work more closely with Apple? Medgadgets follows social networking discussions:
If you want to be the first to learn about the latest medical and fitness gadgets, follow the company news, subscribe to our pages on social networks. You can subscribe to our blog page ,
Twitter , join our group in Vkontakte and in Facebook New gadgets and fitness devices in our online store Medgadgets.ru .Source: https://habr.com/ru/post/220067/
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