Google’s Universal Analytics came out of Beta and is available at Funding.To

Considering that Funding .to, in the first place, is a tool that is designed for projects promoted with third-party resources, the effectiveness of its use depends on the quality of project promotion in the network. Based on this, we have tried to provide our clients with all the necessary tools so that they can receive information that will help develop a tactic and strategy to promote the project in the network. One of these tools was the ability to connect commenting modules . In addition, we decided to provide our users with the ability to connect statistical systems such as Google Analytics and Yandex Metric, all the more so since Google announced on April 2 that their universal analytics is coming out of beta mode and becoming a full-fledged tool.

A bit of background

On October 29, 2012, Google announced the launch of what they called "rethinking Google Analytics." The task was to create a flexible and versatile tool that can be fully used by any site. This included the needs of analyzing user data depending on the devices they use to interact with the site, as well as the need for a simple adaptation of a statistical tool for any type of activity. The result was a truly universal solution .
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Focus on analyzing user data

Exit from beta means that all tools will be available in the product, including such as remarketing lists, demographic reports, and interest category reports . The user identification system is also integrated, now visiting the site by the same user from different devices will not be perceived as a visit by two different users. This will allow not only to get more reliable statistics, but also to track the statistics of user interactions with your site through various devices.

In addition, Google claims that the new tool supports the Premium Service Level Agreement, which means that all premium account holders who will switch to Universal Analytics will retain their benefits.

Timely data

The ability to customize the time zone allows you to receive data from Google Analytics in a more timely manner compared to the situation when all reports were generated by PST.

Updating library code

Now two fields have been added to your Google Analytics account: IP Address and User Agent. In addition, Google announces the need to update the tracking code by replacing the library with a statistical data transfer protocol . Google also warns that after the integration of old reports and new data, some deviations of statistics are possible, which will even out over time.

According to the developers, in the future, Universal Analytics will be the only standard analytics. The transition will be carried out in several stages, details of which are presented here . In addition, the link provides information about the process of updating libraries.

Read more about Universal Analytics here .

Funding.To keeps up with the times

Our tool allows you to quickly connect statistical services from Google and Yandex to your project page for fundraising. You don’t need to worry about updating libraries and other Google standards transition processes, we’ll give you access to the most advanced analytics tools. In the PAYSTO Support Center there is a detailed instruction that will help to carry out this operation even to those who have absolutely no experience in this area. You will have at your disposal a full-fledged functionality of analytical tools that provide the largest search engines.