The newspaper "Your Day" decided to strengthen its position on the Internet. Yesterday a large-scale advertising campaignfor the publication’s website started, reports MediaAtlas.ru . Due to this, it is planned to significantly increase the readership of the new daily newspaper.
This is the first advertising campaign of this kind for the online representation of the publication. On the day of launch, attendance at tden.ru increased 2-fold and reached more than 100 thousand people. The online version of “Your Day”, according to the News Media, has firmly taken its place among the media leaders of the Russian Internet. “For your new online resource created three months ago, the growth of Your Day’s website is impressive,” says Efim Chernov, an Internet marketing specialist for the project.