Lottery on the principles of the social network
Recently I heard a promotional call on TV: no need to collect any labels, register on the site, gather friends and win a prize (the wording is not exact, but the meaning is as follows). Something painfully familiar ... Registration on the site, the accumulation of friends? It seems that marketers of a well-known brand of beer used the currently fashionable principle of attracting people through the creation of online communities and social networks.
I go to the site. Menu: look for a friend’s tavern, rating of taverns, open a tavern, etc., in fact, these taverns are similar to online communities (though I don’t think a bit about authentic social networking usability) - the site is made in a flash that doesn’t fit with web dunnage).
At the opening of the tavern, and there is no place to gather friends without it, the commercial components of the action come into effect - to open an "institution" (= community creation), you need to enter 2 special codes from under the lids of the drink (and before, respectively, buy it). Opening his “institution” on the site, the participant gets the opportunity to manage it: invite friends, entertain them with beer, receive prizes and gifts. It's easy to become a friend, this is called a promotion - go to a tavern and have a beer (activate the promo code from beer jams in favor of one or another tavern). Every two codes bring the owner 1 point. The more friends and activated codes - the higher the rating of the tavern. Every day during the term of the lottery among the most hospitable virtual beer (with the highest rating) is the draw of the main prize.
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In the conditions of the lottery says: the goal - to promote the sale of goods. Users fill their bellies with beer, forming communities, and competing in the ranking, the owners of the brewery fill their wallets. By the way, cellular operators also make money on stocks. Using a mobile number (when participating in the promotion, some mandatory steps are made through the transfer of paid SMS), the organizers determine the uniqueness of the participant.
Russian marketers are increasingly using promotion in social networks (SMO) as a tool to stimulate the sale of goods. I wonder, really, how far will it go? Something seems to be already on the horizon: open a virtual sauna, gather friends, activate the special code from the soap package ...
original article
I go to the site. Menu: look for a friend’s tavern, rating of taverns, open a tavern, etc., in fact, these taverns are similar to online communities (though I don’t think a bit about authentic social networking usability) - the site is made in a flash that doesn’t fit with web dunnage).
At the opening of the tavern, and there is no place to gather friends without it, the commercial components of the action come into effect - to open an "institution" (= community creation), you need to enter 2 special codes from under the lids of the drink (and before, respectively, buy it). Opening his “institution” on the site, the participant gets the opportunity to manage it: invite friends, entertain them with beer, receive prizes and gifts. It's easy to become a friend, this is called a promotion - go to a tavern and have a beer (activate the promo code from beer jams in favor of one or another tavern). Every two codes bring the owner 1 point. The more friends and activated codes - the higher the rating of the tavern. Every day during the term of the lottery among the most hospitable virtual beer (with the highest rating) is the draw of the main prize.
')
In the conditions of the lottery says: the goal - to promote the sale of goods. Users fill their bellies with beer, forming communities, and competing in the ranking, the owners of the brewery fill their wallets. By the way, cellular operators also make money on stocks. Using a mobile number (when participating in the promotion, some mandatory steps are made through the transfer of paid SMS), the organizers determine the uniqueness of the participant.
Russian marketers are increasingly using promotion in social networks (SMO) as a tool to stimulate the sale of goods. I wonder, really, how far will it go? Something seems to be already on the horizon: open a virtual sauna, gather friends, activate the special code from the soap package ...
original article
Source: https://habr.com/ru/post/21953/
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