Pepsi creates a social network

Pepsi has announced a new social network . The network focuses around European football, and although the service is found in the status of "beta" - it is already available to the public.



Because of the huge logo of the social network Youniverse.com , it seems that this is a kind of PR move Youniverse.com.

The process of creating an account on a social network from the company Pepsi is different from the usual. Instead of driving a heap of information into a bunch of forms, you will be offered to interactively create your account and interests. To select the interests you need to click on the pictures that you will be offered. there are not only football players and football topics, there are some dudes in slippers. As I understand it - these dudes symbolize a dislike for football.

Chris Brogan wrote about the impossibility of raising a large social network around a promoted brand, but this social network has many chances for success, because football is phenomenally popular in Europe.

It is worth mentioning that social networks around sports are not uncommon, and there are popular ones.
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Cross post in my blog .