Google Adsense tests Ad Placements feature

Some members of Google Adsense - a program that allows webmasters to place blocks of contextual advertising on their websites - recently received letters inviting them to take part in testing a new feature - Ad Placement. In particular, such an invitation was received by John Chow (John Chow), about which he wrote in his blog .

The developers of the program in a letter sent to selected users, reported that the new feature will help increase the income of participants. Its meaning is to allocate some advertising channels so that advertisers, when searching for sites on which they would like to advertise within Google AdWords , could quickly find the thematic site they need and a specific place for successfully placing an ad unit.


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A Google Adsense member marks an already created channel as Ad Placement, sets the theme of the sites or pages on which the ad units on this channel are placed, as well as their position on the pages (for example, “Top right”). As a result, the advertiser will be able to create an advertising campaign targeting a specific site or group of sites.