Best methods for finding new B2B customers in 2014

Lead generation is a term that occupies a fundamental position in the company's marketing strategy. Millions of deals are made every day thanks to competent lead generation. Some may call this art , and some may follow the main trends . What awaits the b2b sector in this issue in 2014?


Everything as always begins with the problems :


It can be seen that the first two problems are directly related to lead generation , which means that marketers are seriously puzzled by this issue. What methods are used and through which channels can they be solved?
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The following figure shows more general categories, with the right focus on which, you can achieve a high influx and retain new customers.



Social networks occupy only 5% , this suggests that marketers choose other ways to find customers, and social. Networks are used for PR, technical support or for other purposes. And what if, the company focuses on the social. network, destroying all patterns . The following figure shows the most effective lead generation sites .





As a result, we can say that the ideal model for finding new customers in b2b companies is formed only by experience . And what is suitable for many may not be suitable for you.

How do you generate leads?

Info taken from placester.com
Translation and article prepared by the Telebreeze Team
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