The history of game consoles in advertising. Part 4
Hi, Habr!
Did you miss the delicious ancient advertising of game consoles? Today I continue the series of articles on this topic by the seventh generation of game consoles. In the menu - Nintendo Wii, PlayStation 3 and XBox 360. For a snack - Brazilian Zeebo.
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The Nintendo Wii is the heir to the GameCube that hit the market in 2006. It seems like the console is not a competitor to the PS3 and Xbox 360, but it belongs to the same seventh generation. Wii is focused on a wide audience, including not only those who like to run and shoot, but also home-grown athletes, yogis and retirees.
In this video, the Japanese team rides on a small typewriter and presents Wii to Americans.
This video has been banned. Too sexy overtones.
The most popular game appeared on the market along with the console - this is Wii Sports. And sold with the console.
In April 2007, an advertising campaign was launched under the slogan “Wii'll not forget. Relive all vintage games with Virtual Console. ” The concept was developed by the advertising agency Leo Burnett. Nintendo had previously worked with this agency in 1991 - this is one of the images of that “for adults” advertisement.
An excellent example of a virus: the news is devoted to the fact that the Wii drove several people to the hospital. Fake, of course.
Classic advertising in 2008.
Trailer Wii Motion Plus, 2009.
Wii Sports Resort - a continuation of Wii Sports, released in 2009.
One of the most interesting, in my opinion, controllers is the Wii Fit. It is needed in order to make people with sedentary work tear off a soft place from a chair and jump a little. At least at home. There are a lot of exercises for the controller, divided into four categories: yoga, weight training, balance exercises and aerobics. Great job for the whole family.
The maximum player weight is 150 kilograms. For a start, you will need to specify the age and height, and then the board will offer to weigh in and you will find out if you have an advantage or underweight.
In 2005, Sony PlayStation 3 was first introduced at Electronic Entertainment Expo. In fact, it was just a layout.
The third Sony console went on sale in 2006 in Japan and America, and Europe waited for it until 2007. In November 2013, the company announced it had sold 80 million copies of the PlayStation 3.
October 2007, the agency Gray Mexico.
In October 2007, this PlayStation Eye ad appeared. The Eye device is a camera designed for the PlayStation 3, operating at a frame rate of 60 hertz at a resolution of 640x480 pixels, and at a frequency of 120 hertz - 320x240 pixels.
PlayStation Eye appeared on the market with The Eye of Judgment, a collectible card game.
These posters were designed in 2008 by the Chilean advertising agency BBDO.
Advertisement PlayStation 3 Slim, 2009.
In February 2010, Memac Ogilvy was connected to the work.
In 2011, they announce Grand Theft Auto V, the best-selling game now. She sold in quantities of more than 17 million copies after it appeared in 2013 on sale.
Reddit also advertised this game.
Need more scale!
Xbox 360 is the second prefix from Microsoft. Officially, it was announced in 2005. At the moment, people around the world play more than 80 million consoles. The Xbox Live service is integrated into the console operating system. It opens up broad multimedia capabilities for the user. Avatars, for example. In Russia, the prefix had to wait right up to November 2007.
Announced the console on the channel MTV. Here in this show.
There were several complete sets of consoles: Xbox 360 Arcade, Xbox 360 Pro, Xbox 360 Elite, Xbox 360 S (Slim), Xbox 360, as well as special editions, for example, Halo.
This is a special edition of Resident Evil 5.
One of the best-selling games are the Call of Duty series games, as well as Gears of War and Halo.
Awesomely cool ads banned in some countries for promoting violence. Suddenly.
Another advertisement from the category of prohibited is dedicated to human life.
Without kinekta anywhere. Everyone loves him, doesn't he?
Well, finish this excursion into the history of the first Brazilian prefix.
In 2009, the Zeebo console developed by Tectoy Tectoy and Qualcomm was launched in Brazil. It was planned to sell in other countries, and in some places it turned out. Its technical characteristics are far from the highest, and you need to connect it to regular TVs without HDTV.
The pricing policy was simple: the console itself cost only $ 199, and the games for it were sold at the price of pirate for other consoles, that is, about 10 bucks. Interestingly, the game could be downloaded from the network - there is support for 3G or EDGE. FIFA 09, Need for Speed: Carbon, Prey and Brain Training have already been loaded at startup. And Quake is free.
For those who know Spanish.
And Portuguese.
A masterpiece for the Mexican market.
The second is Kwaka.
In the comments, write about your favorite games, interesting facts and about other things related to these game consoles!
It is interesting:
The history of game consoles in advertising. Part 1: From Magnavox Odyssey to Super Nintendo
The history of game consoles in advertising. Part 2
The history of game consoles in advertising. Part 3
Motion control in games
Nintendo story led by Hiroshi Yamauchi
Did you miss the delicious ancient advertising of game consoles? Today I continue the series of articles on this topic by the seventh generation of game consoles. In the menu - Nintendo Wii, PlayStation 3 and XBox 360. For a snack - Brazilian Zeebo.
')
Nintendo wii
The Nintendo Wii is the heir to the GameCube that hit the market in 2006. It seems like the console is not a competitor to the PS3 and Xbox 360, but it belongs to the same seventh generation. Wii is focused on a wide audience, including not only those who like to run and shoot, but also home-grown athletes, yogis and retirees.
In this video, the Japanese team rides on a small typewriter and presents Wii to Americans.
This video has been banned. Too sexy overtones.
The most popular game appeared on the market along with the console - this is Wii Sports. And sold with the console.
In April 2007, an advertising campaign was launched under the slogan “Wii'll not forget. Relive all vintage games with Virtual Console. ” The concept was developed by the advertising agency Leo Burnett. Nintendo had previously worked with this agency in 1991 - this is one of the images of that “for adults” advertisement.
An excellent example of a virus: the news is devoted to the fact that the Wii drove several people to the hospital. Fake, of course.
Classic advertising in 2008.
Trailer Wii Motion Plus, 2009.
Wii Sports Resort - a continuation of Wii Sports, released in 2009.
One of the most interesting, in my opinion, controllers is the Wii Fit. It is needed in order to make people with sedentary work tear off a soft place from a chair and jump a little. At least at home. There are a lot of exercises for the controller, divided into four categories: yoga, weight training, balance exercises and aerobics. Great job for the whole family.
The maximum player weight is 150 kilograms. For a start, you will need to specify the age and height, and then the board will offer to weigh in and you will find out if you have an advantage or underweight.
Sony PlayStation 3
In 2005, Sony PlayStation 3 was first introduced at Electronic Entertainment Expo. In fact, it was just a layout.
The third Sony console went on sale in 2006 in Japan and America, and Europe waited for it until 2007. In November 2013, the company announced it had sold 80 million copies of the PlayStation 3.
October 2007, the agency Gray Mexico.
In October 2007, this PlayStation Eye ad appeared. The Eye device is a camera designed for the PlayStation 3, operating at a frame rate of 60 hertz at a resolution of 640x480 pixels, and at a frequency of 120 hertz - 320x240 pixels.
PlayStation Eye appeared on the market with The Eye of Judgment, a collectible card game.
These posters were designed in 2008 by the Chilean advertising agency BBDO.
Advertisement PlayStation 3 Slim, 2009.
In February 2010, Memac Ogilvy was connected to the work.
In 2011, they announce Grand Theft Auto V, the best-selling game now. She sold in quantities of more than 17 million copies after it appeared in 2013 on sale.
Reddit also advertised this game.
Need more scale!
Microsoft XBox 360
Xbox 360 is the second prefix from Microsoft. Officially, it was announced in 2005. At the moment, people around the world play more than 80 million consoles. The Xbox Live service is integrated into the console operating system. It opens up broad multimedia capabilities for the user. Avatars, for example. In Russia, the prefix had to wait right up to November 2007.
Announced the console on the channel MTV. Here in this show.
There were several complete sets of consoles: Xbox 360 Arcade, Xbox 360 Pro, Xbox 360 Elite, Xbox 360 S (Slim), Xbox 360, as well as special editions, for example, Halo.
This is a special edition of Resident Evil 5.
One of the best-selling games are the Call of Duty series games, as well as Gears of War and Halo.
Awesomely cool ads banned in some countries for promoting violence. Suddenly.
Another advertisement from the category of prohibited is dedicated to human life.
Without kinekta anywhere. Everyone loves him, doesn't he?
Zeebo
Well, finish this excursion into the history of the first Brazilian prefix.
In 2009, the Zeebo console developed by Tectoy Tectoy and Qualcomm was launched in Brazil. It was planned to sell in other countries, and in some places it turned out. Its technical characteristics are far from the highest, and you need to connect it to regular TVs without HDTV.
The pricing policy was simple: the console itself cost only $ 199, and the games for it were sold at the price of pirate for other consoles, that is, about 10 bucks. Interestingly, the game could be downloaded from the network - there is support for 3G or EDGE. FIFA 09, Need for Speed: Carbon, Prey and Brain Training have already been loaded at startup. And Quake is free.
For those who know Spanish.
And Portuguese.
A masterpiece for the Mexican market.
The second is Kwaka.
In the comments, write about your favorite games, interesting facts and about other things related to these game consoles!
It is interesting:
The history of game consoles in advertising. Part 1: From Magnavox Odyssey to Super Nintendo
The history of game consoles in advertising. Part 2
The history of game consoles in advertising. Part 3
Motion control in games
Nintendo story led by Hiroshi Yamauchi
Source: https://habr.com/ru/post/218407/
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