The myth of the average price on the site
Often you hear, “you know, the Pionersitostroy office offered us the same thing , but three times cheaper” or “we did a marketing research here ( aha, research, no more, no less - blogger's comment ), your price is significantly higher average. "
There is no "average price" on the site, just as there is no average price for a car. Take, for example, "Bentley", "Ford" and rusty "Zaporozhets" 20 years ago.
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"Bentley" will cost several hundred thousand euros (and still there will be a queue), the new "Tricks" are sold for twenty thousand, and a rusty trough will give you a gift and will pay extra for export. No one would ever think to appeal here to the "average price." But when choosing a website developer, it comes, although the “average price for a website” is just as crazy as the “average temperature in a hospital”.
And what about the site creation market? The Pionersaystroy studio, which hires students for a couple of hundred a month, will make a “site” for $ 1000, Vasya Pupkin - for 100 bucks and beer, and a normal studio, which contains a staff of qualified developers, will ask for its services at least 4— 6 thousand euros.
The product of labor of both Pionersitestroy and Plagiatdesign, and numerous Vas, and normal studios is called a site. Formally, this is so, for both there and there is the main and internal pages, news feed, even some sort of pribluda for editing. What is not a site?
But here's the thing: on some sites, pictures are stolen or taken by the digital camera, and on others, such photos that you want to touch, try and buy right away.
On some sites, the announcement of the news is stupidly entirely driven into a link, and visitors see dozens of rippling underlined lines, and on others, the links are neatly set with meaningful phrases.
Some sites are loaded only after you have a programmer, and crawl away in different browsers, while others work properly and quickly.
As a result, some sites are ashamed to show that the “saved” 4-6 thousand dollars turn out to be thrown away by a thousand bucks and the devil knows how many lost clients. Others - pay off and make a profit.
It should be understood that the “site for a thousand bucks” and the site for 5–10 thousand are different sites. There is no “same”, but three times cheaper.
This simple truth cannot be learned by those who are accustomed to saving on their own faces and do not see the difference between marketing expenses and investments in it.
Original in our blog , there will soon appear other articles on this topic.
There is no average price for the site
There is no "average price" on the site, just as there is no average price for a car. Take, for example, "Bentley", "Ford" and rusty "Zaporozhets" 20 years ago.
')
"Bentley" will cost several hundred thousand euros (and still there will be a queue), the new "Tricks" are sold for twenty thousand, and a rusty trough will give you a gift and will pay extra for export. No one would ever think to appeal here to the "average price." But when choosing a website developer, it comes, although the “average price for a website” is just as crazy as the “average temperature in a hospital”.
And what about the site creation market? The Pionersaystroy studio, which hires students for a couple of hundred a month, will make a “site” for $ 1000, Vasya Pupkin - for 100 bucks and beer, and a normal studio, which contains a staff of qualified developers, will ask for its services at least 4— 6 thousand euros.
The product of labor of both Pionersitestroy and Plagiatdesign, and numerous Vas, and normal studios is called a site. Formally, this is so, for both there and there is the main and internal pages, news feed, even some sort of pribluda for editing. What is not a site?
But here's the thing: on some sites, pictures are stolen or taken by the digital camera, and on others, such photos that you want to touch, try and buy right away.
On some sites, the announcement of the news is stupidly entirely driven into a link, and visitors see dozens of rippling underlined lines, and on others, the links are neatly set with meaningful phrases.
Some sites are loaded only after you have a programmer, and crawl away in different browsers, while others work properly and quickly.
As a result, some sites are ashamed to show that the “saved” 4-6 thousand dollars turn out to be thrown away by a thousand bucks and the devil knows how many lost clients. Others - pay off and make a profit.
The same, but three times cheaper
It should be understood that the “site for a thousand bucks” and the site for 5–10 thousand are different sites. There is no “same”, but three times cheaper.
This simple truth cannot be learned by those who are accustomed to saving on their own faces and do not see the difference between marketing expenses and investments in it.
Original in our blog , there will soon appear other articles on this topic.
Source: https://habr.com/ru/post/21832/
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