Users have become more loyal to audio and video advertising
Most Internet users are now quite loyal to audio and video advertising, although more recently such advertising was considered one of the most annoying. On the addiction of Internet users show the results of a survey conducted by PodZinger .
Potential consumers of advertising banners and 10-15-second clips view them as a normal phenomenon, part of the business of advertisers. At the same time, most prefer short network videos (from 10 to 15 seconds) to long television (about 30 seconds).
If some informational video or audio clip seems to users too long, most of them get acquainted with 15% of its content.