The success of the author - a thousand real fans
Quite an original idea put forward by Kevin Kelly in his copyright blog. In his opinion, the guarantee of financial well-being of any writer, musical group, even a commercial site is not at all the notorious “long tail”, but only one thousand real fans. They can fully ensure the comfortable existence of any author. Which, by the way, was successfully demonstrated recently using the example of Nine Inch Nails . If someone doesn’t know, this musical group has completely released their new album in torrents, and has gained profit from the sale of souvenirs. So, in just three days, 2,500 collection packages with souvenirs were sold for $ 300 each. Just two and a half thousand of the most loyal fans instantly brought the group almost a million dollars.
Kevin Kelly lucidly explains that the notorious “long tail” has no advantages, but only financial disadvantages. In fact, it is completely useless to create a masterpiece for a wide audience if financial success requires only a thousand devoted fans. Need to focus on narrow niches.
This is primarily about literary and musical projects, but these calculations are quite applicable to many Internet startups who unsuccessfully try to conquer the mass market.
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A real fan is anyone who buys absolutely all your products without exception. His Google Alert is set up in your name, it tracks on the Internet any rarities associated with you. He will travel 300 kilometers to get to your performance, he will give a lot to get your autograph. He will no doubt buy a shirt and a mug with your logo. That's who is considered a real fan.
On average, each fan will spend one day's salary per year on your products, and the most loyal are willing to spend even more. A thousand people is not so much, it’s enough to attract one person every day for three years.
In order to extract the maximum benefit from its thousands of fans, the author must establish direct contact with them. No publishers, labels and other intermediaries. This is where the Internet technology comes in handy.
In addition to Nine Inch Nails, many other musicians, writers and artists have already implemented a model for extracting financial profits from a narrow circle of fans. For example, writer Lawrence Evans laid out on the Internet new chapters of his book only after the readers have collected another hundred dollars. The book was successfully completed, and now he has taken on another. Programmer Greg Stolz collected from fifty his fans a budget for creating two new computer games . There are other examples.
Kevin Kelly lucidly explains that the notorious “long tail” has no advantages, but only financial disadvantages. In fact, it is completely useless to create a masterpiece for a wide audience if financial success requires only a thousand devoted fans. Need to focus on narrow niches.
This is primarily about literary and musical projects, but these calculations are quite applicable to many Internet startups who unsuccessfully try to conquer the mass market.
')
A real fan is anyone who buys absolutely all your products without exception. His Google Alert is set up in your name, it tracks on the Internet any rarities associated with you. He will travel 300 kilometers to get to your performance, he will give a lot to get your autograph. He will no doubt buy a shirt and a mug with your logo. That's who is considered a real fan.
On average, each fan will spend one day's salary per year on your products, and the most loyal are willing to spend even more. A thousand people is not so much, it’s enough to attract one person every day for three years.
In order to extract the maximum benefit from its thousands of fans, the author must establish direct contact with them. No publishers, labels and other intermediaries. This is where the Internet technology comes in handy.
In addition to Nine Inch Nails, many other musicians, writers and artists have already implemented a model for extracting financial profits from a narrow circle of fans. For example, writer Lawrence Evans laid out on the Internet new chapters of his book only after the readers have collected another hundred dollars. The book was successfully completed, and now he has taken on another. Programmer Greg Stolz collected from fifty his fans a budget for creating two new computer games . There are other examples.
Source: https://habr.com/ru/post/21804/
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