Yandex.Mail will allow you to unsubscribe from mailings
Do you happen to be trying to find the “unsubscribe” link in a letter from a newsletter and can’t do it? Or click on such a link only in order to get the requirement to log in to the site, which you do not remember? I'm not talking about cases when it is unclear whether it is worth believing at all that the link “unsubscribe”. Maybe this is just another trick of spammers, pretending to be a decent distribution.
We in Yandex. Mail want to protect our users from unnecessary letters. At the end of May, they will have the opportunity to unsubscribe from the newsletter, even if its senders have not provided for this. It will be enough for the user to unsubscribe once, and he will no longer receive it. So for those who have not yet added the ability to unsubscribe, we recommend doing it before the end of May.
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Hundreds of millions of letters come to Yandex.Mail every day, and about 90% are mailings and notifications, from which you cannot even always unsubscribe. We believe that the availability of a tool for unsubscribe should be a mandatory requirement for all mass mailings. This is an accepted practice in many countries of the world where such requirements are regulated by law or by major market players.
Using the Marker technology, which allows you to recognize different types of letters and types of senders, we analyzed which mailings come to Yandex.Post. This allowed us to take a fresh look at some of the senders and the content of their letters.
It turned out that Yandex.Pochta receives about 15 million letters from discount services per day, and in 12% of them there is no possibility to unsubscribe. News sites send about 50 million letters, 12% of them have no tools for unsubscribing. Approximately 10 million mailings come from online stores, 15-20% of them - also without the ability to unsubscribe.
We want the standards governing the senders and recipients to appear in our market, so we urge all newsletters to work in a civilized manner and not to send letters without being able to unsubscribe. This step will not affect the senders in which it is in any way. They will be able, as before, to manage their relationships with subscribers. We only added to our standards for mass mailings . In order to avoid misunderstandings, we recommend also to double-check whether the existing unsubscribe algorithms work for you. Otherwise, people will use ours.
We in Yandex. Mail want to protect our users from unnecessary letters. At the end of May, they will have the opportunity to unsubscribe from the newsletter, even if its senders have not provided for this. It will be enough for the user to unsubscribe once, and he will no longer receive it. So for those who have not yet added the ability to unsubscribe, we recommend doing it before the end of May.
')
Hundreds of millions of letters come to Yandex.Mail every day, and about 90% are mailings and notifications, from which you cannot even always unsubscribe. We believe that the availability of a tool for unsubscribe should be a mandatory requirement for all mass mailings. This is an accepted practice in many countries of the world where such requirements are regulated by law or by major market players.
Using the Marker technology, which allows you to recognize different types of letters and types of senders, we analyzed which mailings come to Yandex.Post. This allowed us to take a fresh look at some of the senders and the content of their letters.
It turned out that Yandex.Pochta receives about 15 million letters from discount services per day, and in 12% of them there is no possibility to unsubscribe. News sites send about 50 million letters, 12% of them have no tools for unsubscribing. Approximately 10 million mailings come from online stores, 15-20% of them - also without the ability to unsubscribe.
We want the standards governing the senders and recipients to appear in our market, so we urge all newsletters to work in a civilized manner and not to send letters without being able to unsubscribe. This step will not affect the senders in which it is in any way. They will be able, as before, to manage their relationships with subscribers. We only added to our standards for mass mailings . In order to avoid misunderstandings, we recommend also to double-check whether the existing unsubscribe algorithms work for you. Otherwise, people will use ours.
Source: https://habr.com/ru/post/217699/
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