
It doesn't matter if you create a small cozy startup or a large business for a couple of billions, the key question will always be the same - what to expect from the future and how it will affect what you are doing.
At the end of 2013, SAP (one of the largest German software manufacturers) published on
Slideshare a voluminous presentation of 99 amazing facts about the business of the future.
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Today, the presentation was viewed almost 250 thousand times. Well, we present its translation into Russian. So let's go!
1. More than 40% of companies that were at the top of the Fortune 500 list back in 2000 (the 500 largest US companies) disappeared from there by 2010.
2. By the end of 2013, the number of mobile devices exceeded the population of the Earth.
3. More than 1 billion people use Facebook.
4. By 2030, 5 billion people (almost 2/3 of the population) can become the middle class.
5. A typical mobile user checks his phone 150 times a day.
6. Only 7% of Generation Y are employed by Fortune 500 companies, the rest are preferred by startups.
7. The likelihood that people of the Millennium generation will subscribe to a brand on social networks is almost 3 times higher than the probability that they will give a friend to one of their family members.
8. In 2017, video will generate 90% of all Internet traffic.
9. The amount of information stored is doubled every 18 months.
10. In 2010, 1.2 billion people still lived on less than $ 1.25 per day, and since 2008 this number has decreased by only 100 million.
11. 73% will not even notice if the brands they use disappear from their lives.
12. The half-life of a post on Twitter or Facebook is 3 hours. (“Half-life period” is the time during which the post gains 50% of all likes from the total number it will collect in all the time.)
13. The global level of absolute poverty fell to 20.6%. This is almost half less than in 1990 (43.1%).
14. People trust more what ordinary employees say than top management or CEO (50% vs. 43%).
15. Since 2000, newspapers have lost $ 40 billion in advertising revenue.
16. The average number of sources of information that a person uses in the process of making a purchase has doubled in the penultimate year from 5 to 10.
17. More than 3 billion people worldwide are employed, but almost half of them work on farms, in small private firms, or are interrupted by occasional and seasonal part-time work.
18. More than 70% of customers believe that small businesses understand their customers better than large companies, know their product better, provide more personal service and pay more attention to the needs of their customers.
19. By 2025, generation Y will make up 75% of the workforce and, as a result, will begin to actively shape corporate culture and expectations. At the same time, only 11% of them considered money as the main criterion of success.
20. 29% of the Millennium generation found their soulmate through Facebook, while 33% of the relationship ended through private messages or just post on the wall.
21. To attract new consumers 6-7 times more expensive than to keep existing ones.
22. The amount of information on the Internet has tripled between 2010 and 2013.
23. The number of “wearable” devices has doubled every month since October 2012.
24. Between 2011 and 2013, the exchange of information in social networks became twice as intensive. A major role in this was played primarily by Snapchat.
25. To compensate for one negative experience, 12 positive ones will be required.
26. The world's population has more than doubled in the last 50 years, and by 2040 it will be already 9 billion.
27. The number of letters delivered by the United States Post fell from 250 million in 2006 to 50 million in 2012.
28. The percentage of new companies in Furtune 1000 increased from 35% (1973-1983) to 45% (1984-1993), to 60% (1994-2003) and to more than 70% (2004-2013).
29. The amount of time parents spend with their children continues to grow in the States. Compared with 1965, fathers spend three times more time with children. Mothers also began to devote more time to their children.
30. Top 5 risks with the highest likelihood: income inequality, financial imbalance, greenhouse effect, drinking water and population aging.
31. 884 million people do not have access to drinking water. And by 2040 at least 3.5 billion people will suffer from water shortages.
32. The number of people living in urban areas will increase from 3.6 billion in 2011 to 6.3 billion by 2050.
33. On average, people have become a little happier in the last 30 years. Improvements in health care, education, and income have had the greatest impact on life satisfaction.
34. By 2020, 50 billion devices will be connected to the Internet.
35. 80% of the most popular sites were created in the United States, while 81% of Internet users are not from the States.
36. 88% of all mobile phones sold work on operating systems developed in the USA (against 5% 6 years ago).
37. Mobile Internet traffic is growing at 150% per year (although it still accounts for only 15% of total Internet traffic).
38. In the world, 1.5 billion smartphone users and 5 billion ordinary mobile phone users.
39. The number of tablets is growing much faster than the number of smartphones.
40. The next wave of computer equipment - "wearable" devices.
41. In developed countries, the number of mobile Internet users averaged 56.6%. And in 2009 they were only 23.1%.
42. 80% of all data received on mobile devices is transmitted via Wi-Fi.
43. 60% of consumers in the United States agree with the statement that technology helps to feel always “in touch”, while 40% believe that technology, on the contrary, provokes a feeling of loneliness.
44. On average, in the US, an adult spends 141 minutes a day on a mobile phone.
45. The projected share of the world population using smartphones in 2014 is 24%.
46. ​​From January to June 2013, global demand for smartphones grew by 66% compared with the same period last year. At the same time, the market for ordinary phones fell by 25%.
47. The share of smartphones in relation to all mobile devices is the highest in China - 85%.
48. Global use of smartphones increases the demand for mobile Internet. But until 2016, the mobile Internet, in its majority, will not become high-speed.
49. Between 2011 and 2016, the total traffic generated by smartphones will increase by almost 50 times. China’s share in this market will be 10%.
50. About 200,000 text messages per second were sent to 2010, which amounted to a total of 6.1 trillion messages.
51. TomTom GPS provider adds 5 billion measurement points daily.
52. In 2012, TomTom had at its disposal 5.000 trillion units of information describing the time, place, direction and speed of movement of each user (of course, everything is anonymous).
53. Between 2012 and 2017, the smart home segment will grow by 50% annually.
54. Over the next 5 years, revenues from sales of all sorts of systems for smart homes will grow from 1.9 billion to 3.8 billion.
55. By 2017, revenues from 35 million smart homes around the world will be almost 11 billion dollars.
56. By 2050, more than 40% of the world's population will cope with an acute shortage of drinking water and nearly 20% will suffer from flooding.
57. By 2050, the economic value of assets that will be at risk of flooding will be about $ 45 trillion.
58. The last drought in the United States wiped out half of the contribution of the agrarian sector to the US GDP in the 3rd quarter.
59. Flooding in Thailand in 2011 reduced GDP growth in the 4th quarter by 12%.
60. The provision of various related business services (transportation and logistics, accounting services, etc.) is more than half the final cost of the product in many developed countries and more than 30% in China.
61. Today, many products and a growing share of services are “made in the world,” and not just in any particular country.
62. The share of Asian students is 53% of all students studying abroad. Most of them are from China, India and Korea.
63. In 1990, only 86% of girls enrolled in schools in developing countries were boys. By 2011, this figure increased to 97%.
64. Cities in developing countries will begin to grow rapidly. By 2030, 96% of the additional 1.4 billion people will live here.
65. In 2011, 3.6 billion people (50% of the world’s population) lived in large cities. In 1990 there were only 1.5 billion.
66. More than 80% of all goods and services are produced in cities.
67. 76% of the 1.2 billion poorest people live in rural areas.
68. Such behaviors as smoking, inactivity, and alcohol are still the main cause of premature death in the United States.
69. While the USA has the highest Internet penetration (78%), it ranks only 10th in the number of new users from 2008 to 2012, after China, India, Indonesia, Iran, Russia, Nigeria, the Philippines, Brazil and Mexico.
70. Firms more often buy on the Internet than sell - the percentage of online sales in most countries is below 20%.
71. B2B sales dominate in e-commerce. 90% of the value of all Internet transactions falls on B2B and this number has not changed for 10 years.
72. The Asia-Pacific region in 2013 will dominate the B2C e-commerce market (34% of the total share of sales versus 31.3% in 2012).
73. 13% of the economic value that the business sector added in 2010 was somehow related to the Internet and e-commerce.
74. Small and medium businesses make up 99% of all firms in a developed economy, and their contribution to the economy is kept at between 40 and 70%. At the same time, it is this segment that is most likely to start selling something on the Internet.
75. People of the Millennium generation watch TV with at least two more electronic devices on hand (usually more).
76. The Millennium generation tends to trust strangers more than family or friends. They often rely on the experience and feedback of other users when they decide to buy something.
77. 66% of millennials will visit this or that location if they see a reference to it from friends or checkin.
78. The Millennium Generation believes that other users care more about their shopping experience than large companies, so they always leave feedback on the Internet.
79. 87% of consumers believe that the public interest in business should be at least as focused as on its own.
80. While 50% of Americans believe that companies are doing everything right, only 15% believe that company leaders are telling the truth.
81. Only 34% of company employees agree that a high level of trust in management prevails among their colleagues.
82. In 70% of cases, the buying experience is connected with the feeling of how you were served.
83. 83 billion dollars annually lose American companies because of poor customer service.
84. Companies lose $ 289 for each customer who quits due to poor service.
85. 42% of all trading companies claim that attracting new customers is one of the 3 key marketing problems that their business faces.
86. On average, loyal customers cost 10 times the amount of their first purchases.
87. In 2012, only 37% of US companies were rated “excellent” or “good” by users.
88. For 67% of US companies, improving customer service is among the top three priorities.
89. 80% of large companies describe themselves as “providing excellent service”, but only 8% of buyers share their point of view.
90. Last year, 2 out of 5 buyers admitted that they did not make a purchase just because of poor service.
91. The recommendations of friends stimulate sales. 70% of customers said they were influenced by feedback from friends or relatives left online. In second place are personal recommendations (61%), followed by articles on the Internet (59%), advertising (49%) and reviews of random people on the Internet (32%).
92. Video upload to YouTube has grown from 40 hours per second in 2011 to 100 hours in 2013.
93. Netflix and YouTube generate 45% of all Internet traffic in the United States.
94. Subject to the priority of purchasing power, in 2011, India ranked third in the world in terms of the size of the economy, second only to the United States and China and moving Japan back to fourth place.
95. In 2011, Mongolia’s GDP grew by 15.7% and became the second in the world in terms of growth dynamics.
96. The economy with the highest level of growth in 2011 was recorded in the Macao Special Administrative Region in China (it grew by 18.1%).
97. More than 620 million young people do not work and do not study.
98. In order to keep the level of employment at the current level, it is necessary to create about 600 million new jobs all over the world for 15 years.
99. Over the next two decades, India will supply one million new workers each month.