In the era of universal file sharing and free copying, many artists are trying to grope for new models of monetization of their work. Hip-hop group Wu-tang Clan
intends to sell their album "The Wu - Once Upon A Time In Shaolin" as the artists usually sell their works. The 128-minute album from the 31st song will exist in a single copy. It will be placed in a unique handmade silver box created by British-Moroccan artist
Yahya , whose works are popular with monarchs and oligarchs around the world.
Like a painting or sculpture by a famous artist, an album box will tour the galleries, museums and art festivals around the world. You can listen to the album by paying $ 30 - $ 50 and passing through careful monitoring for the absence of any recording devices. After the world tour, a single copy of the album will be put up for sale for several million dollars.
Wu-tang Clan believes that this way of presenting and selling will give the music a reverent attitude that is usually handled with great works of art. Co-founder and producer of the group Robert Diggs, better known as RZA, says: “We want to create a work of art, the like of which has never happened in the history of modern music. We will make a unique collection item, the possession of which is comparable to the possession of the scepter of the Egyptian pharaoh. ”
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However, the subtle trolling of the modern copyright industry can be hidden behind beautiful words, the principles of which are brought to complete absurdity: instead of free distribution by unlimited circulation, possible due to the development of the Internet, circulation in one single copy is indecently high price and unprecedented copy protection measures. Such a model of “distribution” looks like a parody of what record companies are doing. However, due to the world fame of the legendary group, it may well work.